Toutiao Advertising Account Opening: What are the advantages of splash screen advertising?

Toutiao Advertising Account Opening: What are the advantages of splash screen advertising? As competition in the manufacturing industry becomes more intense, many companies have figured out that only by using reasonable marketing methods can they win the attention of customers, ultimately convert them into consumption, and quickly capture the customer market. As far as the form of advertising is concerned, splash screen advertising is a more important one that cannot be ignored. Just like when a TV is turned on, some popular TV series will pop up every time, which you can't forget.

Toutiao Advertising Account Opening: What are the advantages of splash screen advertising?

So, what are the advantages of splash screen ads? Let’s take a look together below.

1. Strong exposure

The advantages of splash screen advertising are very obvious. It is a form of advertising that will be displayed compulsorily when each user launches the corresponding application. It can enhance users' memory of the brand and improve the credibility of advertising.

2. Intelligent recommendation

Splash screen ads can be targeted based on the location of the customer and their consumption characteristics, so that every customer sees ads that they are most interested in.

3. High quality of parts

People usually leave a deep impression on what they see for the first time, and splash screen ads are in the prime position for displaying gold. According to data analysis, among so many advertising formats, users have the highest awareness of splash screen ads, reaching 61.1%, and the average click-through rate can reach 5%.

To sum up, Toutiao's splash screen ads have three major advantages: strong exposure, intelligent recommendation, and high-quality location. If a company's products choose the appropriate form of advertising, it will greatly improve the company's performance!