Basic knowledge points you must know about App operation and promotion!
| For most apps, more than 50% of their traffic comes from app stores . Application market classification: 1. Advertising sales area: The main purchasing forms are CPA (Cost Per Action), CPC (Cost Per Click), CPT (Cost Per Time), and CPD (Cost Per Download). Among them, CPT is the most mainstream and has the most room for optimization. It can be optimized in terms of scheduling and location. In terms of scheduling, we need to clarify the new app curve. For example, most apps have higher new app counts on Fridays, Saturdays, and Sundays. New app counts on holidays are also higher than on ordinary days. New app counts at the beginning and end of the month are also higher (more traffic?) In terms of position, it is a fact that the biggest behavior of users in the app store is search, accounting for 50% of the traffic, followed by homepage, ranking, and category. Therefore, hot search words are extremely cost-effective positions. 2. Traffic exchange resource area: the position obtained by exchanging traffic with the application market. The advantage is that on the one hand, the exchange business has a more subjective right to decide the position, and on the other hand, the exchange may have resources that cannot be purchased by advertising (essential for installation, one-click installation, etc.). The general cooperation method of App to guide other Apps: Normal recommendations: banner, text link, software wall, feed flow. Smart bundling upgrade cooperation on the product side: Smart upgrade means that when an App is upgraded, you only need to download the updated part of the new version to complete the App upgrade. Guide page cooperation: Place a banner and download link of the recommended App on a guide page. Bundled cooperation from PC to mobile: Scenario example: When a user opens a software on the PC and detects that the smartphone is connected to the PC, the user is guided to install the mobile version. Please pay attention to the access identification of different models of mobile phones. 3. Special Cooperation Area: First release : Please make sure to apply in advance and find several app stores to jointly launch the product. Activity. Special topic. privilege. 4. Editor Recommendation Area: Manual editors and system algorithm recommendations (based on download volume, recommended star rating, comments, etc.) Downloads: Downloads of general user updates are also counted in the total downloads. Recommendation star rating: affects the conversion rate from display traffic to actual click-to-download. Comment. |
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