Galaxy Internet TV is about to rise to become one of the three largest internet TVs in the world

At present, the seven Internet TV platforms that have passed the acceptance of the State Administration of Radio, Film and Television are: CNTV, BesTV, Southern Media, Wasu, CIBN of China International Radio and Television, Hunan Radio and Television, and China National Radio. Generally speaking, among the current high-definition boxes, the most popular ones are Mango TV of Hunan Radio and Television and Wasu TV of Wasu. The other licensees are relatively low-key.

It is not that other licensees are not doing anything, but that they are not focusing on the living room set-top boxes. However, starting this year, the situation in the high-definition box market dominated by Wasu TV and Mango TV may change, because another licensee is catching up non-stop, and it is GITV, which has always been relatively low-key and is operated by China National Radio.

Two major manufacturers simultaneously connected to GITV

As early as last December, at the Huawei Honor press conference, the new Honor Box abandoned the iCNTV broadcast control platform and was equipped with the new GITV platform, providing a massive amount of high-definition genuine film and television resources with more than 2 million hours. It also provides fresh and popular theater movies, Hollywood blockbusters, TV series, variety shows, animations, and 4K areas, Dolby areas, hot areas, HD areas, etc.

Coincidentally, at a Xiaomi press conference on January 15, Xiaomi's latest box product also abandoned the long-used iCNTV platform and officially connected to the GITV broadcast control platform. The most important reason for both companies to abandon the iCNTV broadcast control platform is that the iCNTV platform has outdated content and the quality of the programs that can be watched is not high, which seriously affects the user experience.

What is the appeal of GITV?

Who is GITV and why did it make two big companies abandon iCNTV at the same time? The answer is simple: great content. Why is the content great? This starts with its organizational structure. GITV is an Internet TV operating company jointly initiated by China National Radio, Jiangsu Radio and Television, iQiyi, and Dr. Peng Telecom Media Group, responsible for the operation, management, development and operation of Galaxy Internet TV and China National Radio TV.

The key words in the above paragraph are: iQiyi. In November last year, the iQiyi Internet TV Division was "incorporated" by Galaxy, and the business and operation teams will be taken over by Galaxy. iQiyi will pour copyright, CDN resources, and technology into Galaxy to fully support the development of Galaxy Internet TV. In other words, all of iQiyi's high-quality resources can be seen on GITV! What does it mean? It means that you can watch all the content that you could only watch on your computer before on a high-definition box without installing an APP!

While "taking over" Galaxy, Dr. Peng also invested in Galaxy Internet TV, increasing broadband access and backbone metropolitan area networks with long-term investment. With the support of Dr. Peng's full-network IDC and iQiyi CDN, Galaxy has the strongest bandwidth capacity to reach users and can easily achieve true 1080P high-definition video transmission with zero buffering and no lag.

GITV installations will increase significantly this year

Xiaomi Box has always had a high market share. Its older generation of products can also be upgraded to the GITV platform, which will take away all the users of iCNTV. Skyworth also made a high-profile return to the OTT industry at the beginning of this year. With its influence in TV, its smart TVs and high-definition boxes will surely increase the installation volume of the GITV platform. With the help of new forces such as Honor Box and Damai, GITV will definitely make a big comeback this year.

After the radio and television industry wiped out the box industry, the only legal channel to increase content reserves is to increase the content reserves of the broadcast control platform itself. Cooperation with video service providers is undoubtedly the best choice, and the integrated industrial chain can further reduce costs and bring users better quality and lower cost services.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.