【ASO】It’s not easy to use the small comma in Apple title keywords well!
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As we all know, the App Store allows developers to enter a maximum of 100 characters for keywords, so every character is particularly important. Every developer tries his best to cover more hot words with the least keywords. However, as a cook cannot cook without rice, how to make use of the precious 100-character space has become a headache for many developers. Everyone knows that punctuation marks in keywords, like Chinese characters, letters, and numbers, all take up the space of one character. What many developers often do is remove commas and fill them with more Chinese characters in the hope of achieving better coverage. Therefore, there are no commas in the entire keyword, and some developers just put commas in the keywords casually. However, after the new version of the keyword is launched, the hot word coverage is very poor, and many hot words do not have corresponding coverage, thus failing to achieve the purpose of increasing product exposure, which directly leads to difficulties in expanding the product's traffic entrance, and the natural volume increase is negligible. Based on years of data accumulation, we have mined and analyzed massive data to derive Apple's rules and core algorithms, proving that commas between keywords will affect Apple's capture of background keywords. If commas in keywords are placed properly, the overall coverage of product hot words will be significantly improved, thereby increasing the exposure of the APP and comprehensively enhancing the product's performance in the Apple Store. Therefore, for the majority of ASO ers, placing the right commas is a critical step when designing keyword plans. 1. Can the commas between keywords be deleted? Whether to remove or retain the comma between keywords is also a factor that ASOers must consider. For example, after removing the comma between keywords A and B with a high degree of matching, the Apple system will strengthen the association between AB when crawling, thereby improving the ranking of hot words related to A and B. 2. How to place commas for two-word and three-word keywords? In China, Apple's system generally crawls and matches background keywords based on the frequency of every two words. Therefore, if there are no commas before and after the three-word combination keywords, Apple may ignore the combination, thus affecting the overall coverage of the three-word combination hot words. Therefore, the three-word combination keywords should pay special attention to the position of the commas and highlight the three-word combination to facilitate Apple's crawling. ASO optimization is a gradual process. When designing a keyword plan, the use of commas cannot be ignored. The above conclusions are all from the long-term collection, organization, mining and analysis of Apple data. I hope it will be helpful to the majority of ASOers! APP Top Promotion (www.opp2.com) is the top mobile APP promotion platform in China, focusing on mobile APP promotion operation methods, experience and skills, channel ASO optimization ranking, and sharing APP marketing information. Welcome to follow the official WeChat public account: appganhuo [Scan the top APP promotion WeChat QR code to get more dry goods and explosive materials] |
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