Internet advertising measures are implemented, 70 pages of PPT analysis to teach you how to deal with them!
|
As an emerging advertising medium, Internet advertising has developed rapidly, but problems have also occurred frequently. On September 1, with the "Interim Measures for Internet Advertising Management" about to be implemented, Internet advertising will enter a more standardized development stage. The Measures are a refinement of the new Advertising Law and a positive response to the many innovations in the development of my country's Internet advertising industry. They embody the balance between promoting the healthy development of the industry and protecting the rights and interests of consumers. With the implementation of the new regulations, Internet advertising will no longer be "arbitrary": for example, Internet advertising should be identifiable and clearly marked as "advertisements" so that consumers can identify them as advertisements. Paid search ads should be clearly distinguishable from organic search results. Pop-up ads should be able to be closed with one click. Advertisers of Internet advertisements are responsible for the authenticity of the advertising content, and advertisers and advertising operators must fulfill their obligations to check supporting documents, verify advertising content, etc. in accordance with the provisions of the Advertising Law. This article will interpret and analyze the series of changes brought about by the implementation of the new regulations one by one, in order to help everyone master the correct response posture. (Based on the author's training content in Hubei Provincial Industrial and Commercial System, with deletions) Mobile application product promotion services: ASO optimization services Qinggua Media information flow This article was compiled and published by @Tencent Research Institute Yang Leyou (Top APP Promotion). Please indicate the author information and source when reprinting! |
<<: How to write copy that has the ability to “sell goods”?
Recommend
A set of online event planning templates
As we enter 2022, the epidemic, which had been do...
What are the specific customs of the Dragon Raising its Head on February 2? Do you know when to get a haircut? Detailed explanation in one article!
Tomorrow is the second day of the second month of...
From brushes to pixels: A brief introduction to the past and present of AI painting
Some things you need to know about AI painting. L...
Eye damage warning! These two types of people should not use dark mode on their phones!
"As long as the phone is in eye protection m...
Geely Chairman Li Shufu: No matter what kind of energy the car uses, if it doesn’t scale, nothing will work
Editor's note: On May 29, Geely released the ...
2022 Two Sessions Committee members suggested raising the personal income tax threshold for families with three children! How to improve specifically?
In recent years, the issue of three children has ...
Do I still need to do cervical cancer screening after getting the HPV vaccine?
Recently, the National Health Commission pointed ...
WeChat red envelope cover is open to individuals, 1 yuan each
According to official news from the WeChat team o...
Planning and promotion: an advanced guide to planning! (recommended collection)
Most planners have heard of theories such as USP,...
Intel evaluates AMD Ryzen: Kaby Lake is enough to suppress
AMD Ryzen processor will be available at the end ...
How to increase the volume of Baidu bidding account promotion?
Just now, friends in the group were discussing th...
"Integrating the culture of dating into marketing" is very powerful
Content introduction: What can you gain after read...
After eating Houttuynia cordata once, I realized the cruelty of nature.
Legend has it that before the first pioneer who p...
How to plan a large-scale promotional event?
What are the big promotions? It generally refers ...
Lithium is not only in batteries, but also in medicines...
Lithium is not only in batteries, but also in med...