The clothing industry lost 400 billion yuan in the whole year? How did the clothing industry lose 400 billion yuan throughout the year? The clothing industry evaporated 400 billion yuan throughout the year, and live streaming boosted online sales How did the clothing industry lose 400 billion yuan throughout the year? According to media reports, the clothing industry is experiencing the most serious "great retreat" since the reform and opening up. Some experts predict that the clothing industry's overall revenue will decrease by at least 400 billion yuan this year, and the overall market size will shrink by 15%. Most clothing brands are facing risks. "2020 is bound to be a turbulent year. It is estimated that the Chinese apparel market will lose at least 400 billion yuan in revenue, and the overall market size will shrink by 15%." Liu Jinyan, vice president of marketing at Convertlab, said in a keynote speech at a clothing conference in Shenzhen recently. The clothing industry lost 400 billion yuan in the whole year Authoritative data shows that in 1952, the total revenue of my country's textile and garment industry was 9.4 billion yuan. By the end of 2019, the total revenue of my country's textile industry had reached nearly 4.5 trillion yuan. In 67 years, the total revenue of the textile industry has increased 478 times. Faced with a rare industry shock, how should people in the clothing industry save themselves? Judging from the situation in the first half of the year, one of the mainstream paths is to boost online sales through channel innovations such as live streaming and social e-commerce to make up for the current sales decline. |
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