30 high-quality information flow advertising cases, data from 14 industries including education, finance, e-commerce, etc.

30 high-quality information flow advertising cases, data from 14 industries including education, finance, e-commerce, etc.

Friends often ask what constitutes a high-quality information flow case?

What are the characteristics of high-quality cases?

In fact, if we break it down, the standards for high-quality cases are not completely consistent. Different industries have different audiences, and their conversion directions are also different. We have talked a lot about the theoretical aspects in previous articles.

Today I won’t talk about theories with you, but just share some cases. I will share some high-quality advertising ideas in e-commerce , finance, education, games , online tools and other industries so that you can see enough at once. What are you waiting for? Come and take a look with Aiqijun!

1. E-commerce Platform

Industry: E-commerce platform-comprehensive e-commerce

Specification: 640*100

Traffic distribution : mobile platform

CTR higher than peers: 122%

Industry: E-commerce platform-comprehensive e-commerce

Specification: 140*425

Traffic distribution: QQ client

CTR higher than the same industry: 125%

Industry: E-commerce platform-comprehensive e-commerce

Specifications: 1280*720

Traffic distribution: mobile platform

CTR higher than the same industry: 102%

Industry: E-commerce platform-comprehensive e-commerce

Specification: 140*425

Traffic distribution: QQ client

CTR higher than peers: 208%

Industry: E-commerce platform-comprehensive e-commerce

Specifications: 1280*720

Traffic distribution: mobile platform

CTR higher than peers: 142%

Industry: E-commerce platform-comprehensive e-commerce

Specification: 800*1200

Traffic distribution: mobile platform

CTR is higher than the same industry: 109%

2. Finance

Industry: Finance - Banking/Banking Services

Specifications: 1280*720

Traffic distribution: mobile platform

CTR higher than peers: 158%

Industry: Finance - Banking/Banking Services

Specifications: 1280*720

Traffic distribution: mobile platform

CTR higher than peers: 146%

3. Transportation

Industry: Transportation/Vehicle Trading

Specification: 640*100

Traffic distribution: mobile platform

CTR higher than the same industry: 155%

Industry: Transportation-Vehicle Trading

Specification: 640*100

Traffic distribution: mobile platform

CTR higher than peers: 144%

IV. Education

Industry: Education - Non-academic Education Institutions

Traffic distribution: WeChat

Target population: Women aged 30 to 48

Industry: Education-Non-academic education platform

Specification: 140*425

Traffic distribution: QQ client

CTR is higher than the same industry: 170%

Industry: Education-Non-academic education platform

Specification: 140*425

Traffic distribution: QQ client

CTR higher than the same industry: 185%

Industry: Education-Non-academic education platform

Specifications: 1280*720

Traffic distribution: mobile platform

CTR higher than the same industry: 102%

5. Food

Industry: Food-Fresh

Specification: 220*120

Traffic: QQ Zone

CTR higher than peers: 152%

6. Jewelry and Watches

Industry: Jewelry and Watches - Accessories

Specification: 140*425

Traffic distribution: QQ client

CTR is higher than the same industry: 195%

7. Home appliances

Industry: Daily necessities-Supermarket

Traffic distribution: WeChat

Target group: 18 to 60 years old

8. Life Services

Industry: Life Services-Life Peripherals

Traffic distribution: WeChat

Target group: Women aged 18 to 36

9. Home building materials

Industry: Home Furnishing Materials-Residential Home Furnishings

Traffic distribution: WeChat

Target group: 25 to 30 years old

10. Marriage and Love

Industry: Marriage and love-wedding services

Traffic distribution: WeChat

Target population: Qingdao women aged 22 to 32

11. Network Tools

Industry: Network Tools-Video Music Reading

Specifications: 1000*560

Traffic distribution: mobile platform

CTR is higher than the same industry: 158%

Industry: Network Tools - System Software

Specifications: 1280*720

Traffic distribution: mobile platform

CTR higher than peers: 203%

Industry: Network Tools - Live Broadcasting

Specifications: 1280*720

Traffic distribution: mobile platform

CTR higher than the same industry: 123%

Industry: Network Tools - Social

Specifications: 1280*720

Traffic distribution: mobile platform

CTR higher than peers: 133%

12. Portal Website

Industry: Website Portal-News Portal Information Community

Specifications: 1280*720

Traffic distribution: mobile platform

CTR higher than peers: 136%

Targeted group: Android users who are active in APP tool related categories

13. Virtual

Industry: Virtual-Online Business Hall

Specification: 640*100

Traffic distribution: mobile platform

CTR higher than peers: 145%

14. Games

Industry: Games-Comprehensive Game Platform

Specifications: 1000*560

Traffic distribution: mobile platform

CTR higher than the same industry: 230%

Industry: Games-Leisure

Specifications: 1280*720

Traffic distribution: mobile platform

CTR higher than the same industry: 115%

Industry: Games - Strategy

Specifications: 1280*720

Traffic distribution: mobile platform

CTR higher than peers: 136%

Industry: Games - Role Playing

Specifications: 1280*720

Traffic distribution: mobile platform

CTR higher than the same industry: 240%

The above are excellent material cases and key points from various industries shared with you. There are more exciting cases of information flow waiting for you to discover. Welcome to leave a message and share~~!

This article was written by @腾讯社会广告 and published by (青瓜传媒). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, information flow advertising, advertising platform

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