Disappearing Tianyou: After leaving "Focus Interview", only one person is left drunk

"Ice is amazing. It makes me forget all my worries. I can play cards and chat with you. I can stay awake for three days..."

On the evening of February 12, CCTV's "Focus Interview" broadcast a new episode with the theme of "Cracking Down on Internet Chaos". A "shouting" video of the well-known anchor Tianyou appeared in the program.

Afterwards, he was banned from the entire Internet. Just a few months ago, he was the target of a live broadcast platform that spent tens of millions of dollars in annual salary to poach him.

From a grassroots to a popular "King of Shouting Music" and then to being offline on the entire Internet, Tianyou, who was born in 1994, has followed a gorgeous parabola in his destiny.

Tianyou’s arrogance and the cultural controversy of Hanmai came to an abrupt end from then on.

In the end, Tianyou and his fanatical followers did not lose to the intellectuals who criticized them, but became "online chaos" and were "hit hard."

This should be the ending Tianyou never thought of.

Grassroots anchor success story

Li Tianyou, a native of Jinzhou, Liaoning, started to make a living after graduating from technical secondary school. He worked as a cashier, sold fried skewers, and also performed dances to earn extra money for three years.

"I don't have any lofty aspirations. Born as a fried skewers seller, all I want is a pack of cigarettes, enough food to eat every day, some water to drink, and some drinks to stock up in the refrigerator."

Tianyou said that style, life and sufficiency are enough.

In 2011, he, who liked chatting in his spare time, became addicted to surfing the Internet. He sat in front of the computer and chatted with dozens of netizens. During this period, he got a girlfriend, but not long after, the cliché story of the girl giving up the poor boy and falling in love with the BMW man happened to him.

This experience later became the inspiration for his rap work "Listen Up, Ladies". The lyrics are filled with questions like "Is your girl still a virgin? Has she had an abortion? Has she taken birth control pills?" and "In the real world, there is a substance called money and a human being called women."

"In this society, many things are overturned by money. In this society, money overturns everything."

This kind of LOSER's frustration runs through many of his subsequent works, and eventually develops into Ah Q-style self-brainwashing and crude patriarchy, but it resonates with and is admired by fans.

There was once a video of Tianyou talking on the Internet, telling about his experience of being bullied when he was not famous in 2013.

At the door of a bar in Jinzhou, he and another internet celebrity were hit on the head with a big brick. There were four to six cuts and 27 stitches were needed.

"The 107-gram gold chain was lost, and the 2014 version of the flip phone was broken into two pieces. But I believe that the right path in this society is full of vicissitudes. If you take the wrong path, you will spend half your life, but if you take the right path, you will live forever." Tianyou said.

The rapid rise of live streaming platforms has made Tianyou and others the first beneficiaries.

MC Tianyou entered YY, signed a contract with IR831 Guild, and became a permanent resident of Channel 4864, becoming the second most popular anchor of IR Guild after Azhe. With his popularity on Kuaishou and many years of popularity on other websites, he quickly became popular on YY. In just one month, his popularity exceeded 70,000, and his live broadcast maintained a stable popularity of 90,000.

I have to say that Tianyou works very hard.

Since joining YY, his works have been endless: "I'm Not a Big Star Nor a Big Shot", "Give Me Back the Diaoyu Islands", "Those Big-Tongue Men Who Distort Things", and "Women, Listen to Me", all of which show his personality.

In the end, Tianyou became an Internet sensation with the song "Drunk Alone". On December 15, 2015, he won the first place in the "YY Annual Ceremony" Best Male MC.

Afterwards, he walked onto the Avenue of Stars at the Weibo Red Star Festival, had a great conversation with Wang Sicong at a private party, became the opening guest of Hunan Satellite TV's "Day Day Up", and in the first half of 2016, it was announced that he had won an advertising endorsement worth 25 million.

As Tianyou's popularity soared and the music form of "hanmai" became popular, controversy followed.

There is no doubt that shouting has its own unique characteristics, such as brainwashing melodies and simple and straightforward lyrics, which are also deeply criticized by the music industry. The values ​​of hatred of the rich, worship of money, and objectification of women conveyed in shouting have aroused the disgust of the intellectual class.

Some female friends even raised the topic of "Why I despise Tianyou" in the forum in response to Tianyou's patriarchy.

"Especially one of Tianyou's famous works, 'Listen Up, Ladies'. The whole song is sonorous and powerful, with roars and screams from time to time, and every syllable is full of terminal patriarchy and virgin complex." The moderator said.

The huge controversy actually brought Tianyou more popularity.

Soon, Tianyou's live fans exceeded 20 million, and he once made 5 million yuan in one night. It is reported that his net worth exceeded 100 million yuan in 2017. He participated in many programs and evening parties such as "Tucao Conference", "Era Show" and Zhejiang Satellite TV's New Year's Eve Gala, and was in the limelight.

The endorsement fee is as high as 4 million.

Buy Lamborghini and Wrangler to show off your wealth

As Tianyou’s popularity grows, he is no longer inferior to some first-line stars in terms of commercial income and popularity.

At the most glorious time, dozens of anchors came to Jinzhou to celebrate his birthday, and hundreds of online anchors and wealthy people lined up to congratulate him. The total value of the birthday gifts reached several million.

Tianyou obviously enjoys the sense of accomplishment that wealth and popularity bring him. His daily life is very high-profile. He owns four or five luxury cars, including a Lamborghini Gallardo LP570-4 worth more than 4 million yuan, a GMCGM CMC-Sanava worth 900,000 to 1.7 million yuan, a JEEP Wrangler, and a McLaren 650S worth more than 3 million yuan.

When he bought the Lamborghini Gallardo LP570-4, he was also witnessed by netizens. After making a round of money in the store, he stopped in front of a black Lamborghini Aventador and asked the clerk for some relevant data. Then, he swiped his card on the spot and bought the Lamborghini Aventador sports car worth 8 million yuan. He bought the sports car within 5 minutes of entering the store.

In June 2016, Tianyou said in a live broadcast room: Money used to be like a mountain, but now money is just a number to me. He also claimed that his annual income from live broadcasts and real-life commercial performances can be close to "100 million".

His main sources of income are live broadcasting, filming, various offline activities, etc. It is revealed that Tianyou earns tens of thousands of yuan from each live broadcast, and behind the live broadcast is the reward and support from fans!

The price list of internet celebrities circulating on the Internet shows that Tianyou's commercial performance, including singing three songs and hosting fees, is quoted at 400,000 yuan, the offline live broadcast of no more than 2 hours is also quoted at 400,000 yuan, and the endorsement fee is quoted at 4 million yuan.

In a live broadcast in June 2017, when he was connected to his good friend Liu Yishou, he showed off his wealth to his friends in the live broadcast room. At the beginning, he took out two Apple mobile phones.

Then he said it was embarrassing to take out a phone like this, and without saying a word he threw the phone on the keyboard. Then he took out his watches. The first watch was a Kunlun, worth about 250,000 yuan. Then he took out his second watch, a Muller, the official price of which was 194,000 yuan. Then he took out his third watch, a Rolex, which should be worth nearly 100,000 yuan.

And all these seem to foreshadow Tianyou's subsequent turning point.

Go to college for further studies,

Moved closer to public welfare, but could not escape the fate

After being criticized in various ways in reality, the first solution Tianyou thought of was to go to college for further studies.

He chose the Beijing Film Academy.

Tianyou himself stated in the live broadcast room that he was warned by his head teacher on the first day of school. The head teacher said to MC Tianyou: "I know you are very popular, but you can't do anything that damages the school spirit."

In addition, Tianyou also told Liu Yishou, who was connected to him on the microphone, that although they were all in Beijing, he should not call him often to hang out. "I am now a standard student, not a vagrant. My class teacher told me to stay away from unemployed young people in society."

In addition to being retrained and gilded, Tianyou also appeared on some well-known variety shows.

For example, Tianyou participated in the recording of "The Orator" and gave a speech to vindicate the anchor and speak for the live broadcast industry. He also participated in the "Tucao Conference".

More importantly, we did some charity activities.

For example, Tianyou previously rode a tricycle to help set up stalls and help fruit farmers sell unsalable fruits. After the video was uploaded to the Internet by netizens, it immediately aroused widespread heated discussion, and many people praised Tianyou for his enthusiastic public welfare behavior. Some netizens said that Internet celebrities should learn more from Tianyou, not just busy making money, but also do more public welfare activities and do some positive energy behaviors.

Just at the end of 2017, shortly before Tianyou removed the "MC" from his name, he posted a Weibo, expressing his gratitude and apologizing for his past.

All this seems to have come too late.

Judging from the news, there were actually signs of a ban on Tianyou a long time ago. In January this year, a live broadcast platform banned anchors from using the "MC" prefix and issued an announcement that 77 rap songs were banned, including the representative work of the popular anchor Tianyou.

In addition to rap, many subcultural contents have also been gradually put into the dark room. The signal behind this is self-evident.

Similar to the way bad artists are punished in the entertainment industry, Tianyou is unlikely to appear in public in the short term. So, where will Tianyou go after being banned?

To borrow a line from what Zhao Benshan said to Tianyou when he said, "To destroy my daughter is to destroy your own future," Tianyou said, "At worst, I can go back to selling fried skewers."

But can he really go back?

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.