Two major channels for Tik Tok to get free traffic!
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There is always not enough traffic for the video, and every time I post one, it gets ignored? No likes, no plays, let alone conversions! However, the official is still very friendly to us and has opened two channels for us to get traffic. Let’s take a look at where these channels are today! 01 Related hot spotsPCOpen the web version of TikTok, we can see the "Related Hotspots" on the page where the video is posted, and then we can add related hot topics to attract traffic! MobileDon’t worry too much if you’re not very convenient with computers, you can also connect to the hotspot on your mobile phone! Type "Hotspot Assistant" in the Douyin search box, then click "Manage" in the lower right corner to turn on Hotspot Assistant. When we upload the video again, we will find that there is also an "Associate Hotspot" option on the upload page. Of course, if you want to apply for an associated hotspot, you must post videos related to the hotspot, and the quality of the video will also be required. After the application is approved, in addition to being able to see our video in the hot spots, the word "hot list" will be added to the homepage of the video, which will attract people who click on the homepage to watch the video again. If the application for the hotspot fails, the official will also send a message to inform you that the video association with the hotspot failed. 02 Creative inspirationThe videos we usually post have nothing to do with hot topics and there is no way to get related traffic. “Creative Inspiration” seems to be a library of hot topics specially prepared for our daily videos. Search for "Creative Hotspots" in the search bar, and we can see that there are many hot topics here, and these topics are recommended based on the videos you post and the videos you frequently watch. We can also choose different topics according to the type of our video, such as "Food", "General Knowledge", "Fashion and Beauty", etc., and we can also see the search popularity below the topic. We only need to choose popular topics from related topics, and the selection of topics becomes simple. ConclusionThese are the two major traffic channels provided to us by the government. Although the government has given us support, it has not given up on controlling quality. If the content is not good, it will fail to be associated with hot topics and will be drowned out by topics with huge search volumes. Only good content is the real deal! Author: Short Video Operation Diary Source: Short Video Operation Diary (gh_a49c091205cb) |
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