App Store keyword algorithm adjustment: popularity increased, vocabulary expanded, and coverage increased!
|
Over the past weekend, we monitored that some changes had quietly taken place in the App Store, which were mainly reflected in the keyword algorithm. We observed two obvious phenomena: a general increase in keyword popularity and a general increase in App keyword coverage . Phenomenon 1: Rising popularity From today's Chinese search index rankings, we can see that the search indexes of many keywords have risen to more than 10,000. For CPs who are familiar with the search index, this is an obvious anomaly, because it was impossible to have so many keywords with such high search indexes before. This change mainly occurred from February 10 to 11, and there were also small data fluctuations afterwards. Therefore, we counted the number of keywords in each search index range on February 9 and 13, in China and the United States, and found that the overall capacity of the keyword library and the number of keywords in the high-index range have expanded significantly. In addition, today (February 13), the average popularity of the top 100 keywords in China is 10530.21, while the average popularity of these words was only 6932.43 on February 9, an increase of 51.9%; the average popularity of the top 100 keywords in the United States today and on February 9 were 9113.93 and 5201.643 respectively, an increase of 75.2%. Phenomenon 2: Increased coverage Another phenomenon is that the keyword coverage of many apps has improved. Faceu's keyword coverage history Meituan 's keyword coverage history uses the current top 150 apps as statistical samples. The average keyword coverage of these 150 apps has maintained a continuous upward trend in the past five days, especially on February 10/11/12. Moreover, among these newly added keywords, we observed that there were many mistyped "keywords with typos", which rarely occurred before. For example, the new keyword list of "Faceu cute" is as shown below. Chicken cute, machine cute, chicken cute camera, machine cute camera and facu are all keywords that were mistakenly entered: Meituan’s new keyword list is even more spectacular, including “misspelled keywords” such as “meituan”, “meituan”, “mituan”, “mituan”, “maituan”, “meit”, etc.: in conclusion Based on the above phenomenon, it is not difficult to conclude that Apple is adjusting its keyword algorithm again: On the one hand, the search index has risen across the board, affecting everyone's judgment on the actual popularity and volume effect of keywords , but it should not be difficult to estimate based on the historical trends of the words and delivery experience; On the other hand, the coverage of "typo keywords" is an opportunity for ASO er to gain position and traffic, and it may also be a signal that Apple ASM is preparing to go online in China, because typos are very similar to fuzzy matches in search ads - If Apple wants to open search ads in China, it must work hard in the field of Chinese semantics. Mobile application product promotion service: APP promotion service Qinggua Media advertising The author of this article @ ASO100 Intelligence Center is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting! |
<<: Baoji mini program development company, how much does a home decoration mini program cost?
>>: How did you come up with the title? 7 steps, from conception to hit product!
![[Smart Farmers] How do fish swim from the ocean to the table? Baby fish fry also live in a big house!](/upload/images/67f2143826e15.webp)
Recommend
Analysis of oCPC delivery plans and strategies in the medical beauty industry!
Today let’s take a look at an oCPC case in the me...
How to find a foothold when taking over a brand new business operation? Here are 6 ways
When I was about to get off work last night, a co...
Liaoyang Mini Program Agency Company, how much does it cost to be an agent for a parent-child mini program?
Liaoyang parent-child mini program agents are gen...
What is the gap between VR psychotherapy in Asia and Europe and the United States?
In recent days, a news report about "a forei...
Civil Code Practice Essentials Course - Property Rights and Contracts Special Lectures Value 599 Yuan - Baidu Cloud Download
This set of courses comes from Zhiqia - Civil Cod...
Qin Jiabo Baidu Domination SEO, the original Domination SEO Six Swords Heart Method, each transaction is several thousand yuan
Original: Baidu's Six Swords of Screen Domina...
Don't buy this kind of New Year flowers! It's illegal and poisonous
Review expert: Hu Jiayu, Master of Botany, Univer...
Short video planning company, how to choose a good short video production company?
How to choose a good short video production compa...
It's jué! A large group of "fern seeds" appeared on the beach in Shanghai!
Yesterday, a tweet saying "Shanghai's la...
What is the function of infrared space telescope? What twinkling stars have been photographed?
Astronomers hate cloudy days. There is nothing wo...
Hua Shan "Brand Top-level Design"
Huashan's "Brand Top-level Design" ...
A must-have for Xiaohongshu bloggers to promote and monetize!
The annual 618 mid-year sale begins now. As the s...
5 ways to quickly increase your Zhihu followers!
To be honest, I am quite reluctant to share this ...
APP Operation Tips | App Store "Clear Words" Remediation Guide!
As an APP promotion and operation, keyword covera...
Notice! Douyin, Baidu, and Toutiao's future marketing guidelines revealed~
Looking at the market, from the initial portal er...