[Website weight] Summary of methods to improve website weight to teach you how to effectively improve weight

1. What is website weight?

Website weight refers to the authority value assigned to a website (including web pages) by the search engine, which is an evaluation of the authority of the website (including web pages).
There are two types of website weight: one is the real weight of the search engine, which is mainly a virtual weight value given to the website by the website's keyword ranking.

2. How to calculate website weight

The third-party calculation weight is based on the Baidu index obtained from the keyword ranking * the click-through rate of the keyword in the corresponding position in Baidu

3. What are the website weight query tools?

Recommended website weight query tools: Webmaster Tools, Aizhan Webmaster Tools, 5118 Webmaster Tools

3. How to improve website weight

1. Improve the weight from URL specifications and content

Set the domain first, and make a 301 redirect for the homepage.

URL standardization, in accordance with the SEO white paper, makes URLs more search engine friendly and more user friendly;

Reasonably set the noflow tag to avoid wasting resources and maximize the weight of the website;

Frequently update and produce high-quality original content that meets user needs and prepare targeted anchor text within the site;

Reasonably set up the site navigation system to improve user experience and appropriately increase the import of external links;

When the website weight reaches a certain value, the secondary domain name is assigned to inherit the main site weight, quickly increasing the website's popularity.

2. Focus on keywords to improve weight

Reasonable layout of keywords and density control in the article content;

Add ALT tags to all images to help search engines better index website content;

Reasonably arrange internal links in the article content and make good links to relevant keywords;

3. Improve website user experience

The website experience is the premise for us to retain users. We use Baidu webmaster tools to analyze various aspects of the website and make appropriate adjustments based on user needs to give users a better experience after coming to our website.

Summary: Website weight is the standard by which search engines evaluate the overall score of a website. Whether a website can be recognized by search engines depends first on on-site optimization. After the internal structure of the website is well established, content creation can be carried out. By optimizing the internal structure of the website to the extreme through keyword links between the content, and adding external link recommendations, our website can develop well.