How does Tik Tok operate and make money? How to operate a Douyin store?

In the past, people would choose to watch TV, read novels, etc. in their spare time. Now, there is another option: watching videos. When we watch Douyin, we also get interested in many products, and the sales volume is very high. So how does Douyin operate and make money? How to operate a Douyin store? Let's follow Feng Chao from Dongguan to learn more about it!

How does Tik Tok operate and make money? How to operate a Douyin store?

1. Make a good video

Because the traffic on Douyin is basically for watching short videos. If the short video is well made, it will attract the Douyin users to follow, like, comment or communicate via private messages, etc. In addition, the platform will also set up some default traffic entering the store, such as nearby, following and recommended. The whole process is to attract more people to watch the video. From attracting customers to closing deals, the brand’s highlights and internal strengths should be well-developed.

2. People who open Douyin stores

First of all, we need to analyze the target audience of Douyin. Although we know that everyone from elderly grandmas to 3-year-old children like to play it, the backbone force is still the post-90s generation. This group of people hopes to keep up with fashion trends, new content and entertainment spirit. If the Douyin store is not opened by this group of people, and the grandmothers who are not very good at playing Douyin, then it is not suitable to open a Douyin store.

3. Improve conversion rate

When describing Tik Tok videos, you cannot just keep it simple and straightforward, but you need to describe it in a mysterious and suspenseful way, mainly to arouse curiosity. This will motivate users to click. Alternatively, you can also ride on the popularity or be controversial, so that you can become popular.

How does Tik Tok operate and make money? How to operate a Douyin store?

The video cover needs to be beautiful, and the content needs to encourage users to actively participate. Whether it is the brand or a single element, it must make customers want to place an order.

1. Determine the user group: There are a variety of videos on Douyin, so how can we find the Douyin content that suits us? First of all, we need to position the store. We need to clearly know which people frequently buy our products and what kind of videos they like to watch. Then, relying on this data, we publish videos that users like to gain their attention.

2. Place “TikTok elements” in the store.

3. Dance the popular Douyin dance in the store: On Douyin, it’s not only the music that’s popular, but also various magical dances.

4. Tips for photographing clothing matching in a store: In the store, use clothes of your own brand, photograph the unique and interesting way of dressing in the store, and photograph the special effects of designer clothes when worn on people with different temperaments, etc.

5. Invite Tik Tok influencers to promote the product: Tik Tok influencers are like “movie stars” in the Tik Tok Festival.

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