How to use the video account? Popular tips on the video account

If we talk about the short video platform that was more popular in the second half of last year, it must be Video Account (a Tencent product). Due to the focus on traffic, many individuals and companies have begun to spread on Video Account, but how exactly should Video Account be used? How to use the video account? Popular tips on the video account . Let’s follow Dongguan editor Feng Chao to find out more!

How to use the video account? Popular tips on the video account

1. Release rules for video accounts

Video accounts can choose to publish videos or pictures.

1. Video: Length 3 seconds to 1 minute; Cover cannot be selected, default is the first frame; Horizontal screen shooting 16:9 (1080x608) has better display effect; Emojis, text, music can be added during editing...

2. Pictures: add at least 1 and at most 9 pictures; you can add graffiti, emoticons or text when editing...

Whether it is a video or a picture, you can add an extended link when publishing, but currently it is limited to links to public account articles.

Please note: when publishing video account content, it cannot be set to be visible only to individuals, so be careful!

2. Recommendation rules for video accounts

Video accounts are like a public square, with both familiar people and familiar strangers. Its recommendations are mainly based on social and interest, similar to the logic of “Discover Public Accounts”.

At the same time, it will also recommend similar videos based on your usual attention and browsing.

3. What are the popular ways to play video accounts now?

1. Use practical information to attract traffic and increase followers: I will teach you one little trick at a time. If you have a public account, provide the article link. If you don’t have a public account, you can “promote” the brand.

2. New track for content competition: Taking AppSo and Huxiu as examples, they made some of the articles they usually publish into short videos and posted them on video accounts. It can be imagined that this will definitely be another track for content competition after official accounts.

3. Play with topic tags and trigger the first screen-sweeping

When posting video content, you can add tags on your own. Drawing on the "Ice Bucket Challenge" that was popular on the Internet before, the video account also launched a

The #2020IBelieve# relay campaign currently has 900 updates and has lasted for several weeks, allowing us to see the screen-sweeping power of topic tags.

The above is how to play the video account? The specific content of the popular skills on the video account. As the blue ocean of short videos in 2021, the video account has great room for development. If you have not entered the video account yet, hurry up to register an account from now on. If you don’t understand how to play the video account, you can add the editor’s WeChat or contact the editor!