Information flow advertising display mechanismeCPM refers to the estimated revenue of an advertising platform per thousand impressions. It is also the fundamental factor that affects the amount of advertising displayed. Next, let’s look at the formulas corresponding to eCPM under different billing modes: CPC exposure is free, click-through billing: eCPM = Consumption/Impression * 1000 = bid * clicks / impressions * 1000 = bid price * click-through rate CTR * 1000 Example: Ad A Bid 1 Click rate 1% So eCPM = 1 * 1% * 1000 = 10 Ad B bid 0.5 click rate 3% So eCPM = 0.5 * 3% * 1000 = 15 Although B's bid is lower than A's, it has a higher chance of being displayed because of its higher click-through rate (CTR) and higher eCPM value. oCPC second stage, click billingoCPC is an intelligent delivery model aimed at obtaining more conversions. When entering the second stage, we need to set the target conversion bid in the background. At this time, eCPM is closely related to the conversion rate. eCPM = estimated click-through rate * estimated conversion rate * target conversion bid * 1000 Author: Aiqi SEM Source: Aichi SEM |
<<: 5 tips for shooting short videos!
The summer vacation is long and the weather is ho...
Recently, when my colleagues were working on Xiao...
1. Motorcycle company Dayun recently announced th...
Before talking about Zhihu , let me first tell yo...
Audit expert: Jing Yuan, Intermediate Accountant ...
KOC is the key node in the current private domain...
The directory of shared content is here: “Know Yo...
According to foreign media reports, General Motor...
Air travel won't return to normal until 2024 ...
Do you know which new energy vehicles have retain...
The simplest meaning of pore is "hole where ...
Course Description: Brother Yong’s project is a f...
Fructose is one of the main sources of daily &quo...
Overview This is the second article of iOS compon...
My parents are getting old, climbing the stairs W...