How to position a short video account?

Nowadays, many people regard shooting short videos as a job. In the operation of short videos, we need to analyze the target users and showcase brand characteristics. Currently, short video platforms all make intelligent recommendations and label the content positioning of each account. Then, based on these labels, your video will be accurately delivered to users who like the content. These are closely related to the positioning of short videos. How are short video accounts positioned? How to position a short video account? Let’s find out with Feng Chao from Jimifeng Technology!

How to locate a short video account?

1. Combination positioning : for example, appearance + talent; interest + teaching

2. Exhaustive positioning : Currently, short videos are classified into 30 fields: culture, society, fashion, emotion, automobile, technology, education, sports, business, health, travel, food, home, games, two-dimensional, funny, cute pets, talent, entertainment, etc.

3. Differentiated positioning : We must first find accounts in the same industry or field and conduct detailed analysis. Use data analysis tools such as Feigua Data, Kas Data, toobigdata and other websites to obtain user portraits, video content formats, fan distribution and other data for differentiated positioning. For example, most of them are funny and cute.

4. Reverse positioning : lock in your target audience and output content that the target audience likes. For example, if your target audience is young girls, then you need to output content that young girls like, such as makeup tips.

Short video account positioning principles:

1. Clarify the content and form of the account

After clarifying the overall direction of the account, the next step is to clarify the content and form of the account. A good method is to refer to the accounts of your peers, do competitive analysis, learn from their good points, and continuously optimize your own account. In short video operations, we need to analyze target users and demonstrate brand characteristics.

2. Identify your target users

Different short video accounts definitely target different users. Men, women, office workers, food, pets, travel and other topics all have their own audiences. By analyzing the audiences of your own brand or IP, you can naturally and quickly identify your target users.

3. Analyze fan portraits

After clarifying the monetization method, you need to determine the target group based on the monetization method, that is, what kind of fans you want to attract. Usually, fan portraits include gender, age, common human characteristics, etc. From these aspects, we need to analyze their consumption habits and preferences.

The above is the specific content of how to position a short video account. Jimifeng Technology is a short video agency company dedicated to Douyin agency operation, Douyin promotion, and live streaming. It realizes new media communication and digital marketing for customers through brand contentization, short video operation to accumulate users, live streaming by internet celebrities, and Douyin sales.