It is really difficult to make information flow advertising without a case study. If you don’t believe it, take a look: Directors need to have a large number of case reserves for employee training and promotion, as well as business discussions among peers; Optimizers need various industry data and delivery plans as reference for their own advertising. Is the cost appropriate? Which copywriting is of higher quality? For designers , the creative illustrations for information flow ads are completely different from previous graphic designs and require strong marketing thinking. The fastest way to improve a designer’s marketing thinking is to store a large number of high-quality cases. If an advertising salesperson goes out to talk to clients but doesn’t have any cases in hand, does he feel a little anxious? … So today, I’m here to recommend 6 information flow advertising case libraries to you , which will give you confidence when conducting business no matter what position you are in! 01. Baidu Marketing Center Case LibraryRecommendation index: ★★★★☆ Website: http://yingxiao.baidu.com/new/home/case_base/lists Note: Baidu’s advertising cases are updated relatively frequently, almost every day. I really have to praise the students at Baidu Marketing Center for this. The advantage is that the industry is relatively comprehensive, and it is possible to find more niche advertising cases, such as machinery, construction, agricultural and sideline products, etc. In addition, in addition to information flow and big search, the delivery cases also include other Baidu products such as Direct Express, which is quite comprehensive. I was so excited that I took a notebook to write it down. 02. Toutiao Case LibraryRecommendation index: ★★★★☆ Website: https://ad.toutiao.com/academy/case/ Description: A comprehensive display of successful headlines cases, which can be searched by category. There is usually no clear delivery data, and it is mostly displayed as a percentage. There was no update for a long time, but there have been some updates in the last two days. What is different from the previous percentages is that there are now some objective data. In terms of industries, most of them are mainstream industries such as home furnishings, automobiles, and games. 03. Tencent Social Advertising Case LibraryRecommendation index: ★★★★ Website: https://e.qq.com/success/ Note: Tencent social advertising success cases, brief content, some cases have data, and the update frequency is low. 04. WeChat Advertising Case LibraryRecommendation index: ★★★★ Website: https://ad.weixin.qq.com/case Note: Most of these are advertising cases in WeChat Moments, so there are more brand advertisements. The more advantageous thing is that the case’s creativity and landing page can be previewed directly on the mobile phone by scanning the QR code. 05. Weibo Social Marketing Case LibraryRecommendation index: ★★★☆ Website: http://hd.weibo.com/case/index.php Note: This is a Weibo Fans advertising case with a low update frequency. If the above platforms are relatively official, then the Weibo social marketing case library appears to be more relaxed and humorous. The explanation and logic of the entire case are lively and easy to read. In addition, you can download the case pdf by logging in and registering. Source: |
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