Tips for placing ads on TikTok’s information feed!

How to attract consumers’ attention within three seconds? All short video content producers will think about this question. For cross-border merchants doing paid promotion on TikTok , it is particularly important to master the key points of producing information flow ads.

When observing marketing short videos that perform well, the key information will be placed at the beginning, and the brand logo will be revealed within 3-10 seconds. The earlier the brand image is revealed and the more it is revealed, the clearer the message conveyed to the audience. As long as you can retain the audience in the first few seconds, brand exposure must keep up.

In order to attract users, some marketing short videos make the plot too convoluted, and only introduce the brand at the end, which is not conducive to the completion rate. Audiences are impatient and need to know what you are doing quickly, especially for marketing ads. Key information such as key points and pain points should be concise and clear and given directly to the audience. In order to attract users, it is best to use strong auxiliary techniques such as fast editing, picture changes, and appropriate music matching.

Two basic points of information flow advertising

1. Vertical shooting

TikTok allows you to choose the aspect ratio of the material: 16:9, 9:16, or 1:1. It is best to shoot videos in vertical format. The larger frame can show more marketing details and is in line with the browsing habits of mobile users.

If you use existing video materials, make sure they match the vertical screen size of TikTok, otherwise the viewing experience will be poor and you will not be able to retain traffic.

2. Short videos should not be too long

Some cross-border sellers shoot advertising materials as long as one and a half minutes when displaying their products. It is obviously inappropriate to cut all of it in. Unless your content is story-telling, emotional, or high-tech, it will be too long for the audience. Generally, a video length of 9-15 seconds is appropriate. Of course, you can also continue testing and select videos with excellent data performance for release.

How to create content for information flow advertising?

1. True Feelings

When conveying brand values ​​to consumers, the narrative can be beautiful and moving but must avoid exaggeration or falsehood. You can start from the customer's perspective and tell everyone why they should experience your products and services. Sincere content can impress more discerning consumers.

2. Pay attention to your consumers

Audience positioning is a cliché, but it is important to note that when making video ads, you should also target your user base, target your brand’s user portrait, develop content suitable for your target consumers, and focus on what they care about.

3. Produce series content

It can hit consumers directly on pain points, but such videos tend to be one-of-a-kind. Brands can plan a series of related promotional videos. If a user is moved by the emotions conveyed by one of the videos, when he finds that there is a series of such videos, he will often click on them one by one.

4. Make content that is compatible with TikTok Since you are posting short video ads on TikTok, you must make content that complies with the characteristics of the TikTok platform. TikTok users like to watch fresh original content and follow popular memes and hot videos on the platform. When creating information flow ads, brands can incorporate these popular elements to make the materials more suitable for the platform.

Information flow advertising format skills

Make good use of music

Don’t underestimate the role of music. Attractive music on the TikTok platform is a strong aid in retaining users. If the music and content are perfectly matched, the user's viewing process will be smooth and enjoyable, and more people will stay and increase the completion rate.

2. Emphasize CTA (Call to Action) at the end

At the end of the video, you must encourage everyone to take action, such as clicking on the avatar to follow, or liking and commenting. What’s important is what you want users to do, click on a link to place an order, or learn more. Be sure to remind your audience and don’t make meaningless videos.

3. Add information

In addition to displaying text in the lower left corner, more text should be added during the video production process to increase the exposure of information and give the audience a clearer concept.

4. Consider TikTok For Business

The TikTok platform itself has paid video tools, and these paid promotion techniques can help you gain more exposure and enhance your brand influence. TikTok For Business is divided into brand advertising and bidding advertising. Among them, brand advertisements mainly include splash screen advertisements, information flow advertisements, #challenge, and sticker advertisements; while bidding advertisements are paid promotions through bidding, with multiple delivery actions for different purposes. These methods require merchants to spend time to understand them thoroughly.

Author:18823107634

Source:18823107634