How to do Douyin SEO? How does Tik Tok attract traffic?

There are more and more topics about Tik Tok marketing, but less and less substantive content. If you have read more about Douyin's fan-attracting techniques and sorted out the flow chart and mind map, you will find that Douyin's marketing techniques are all changing but remain essentially the same. The difference is probably that watching the same method a thousand times is not as good as others playing it once. As long as you practice it once and become a fan once, you will find that the article shared by Feng Chao today is actually not that profound. Let’s take a look at this “TikTok SEO” together. How to make your videos popular, attract fans and make money? How to do TikTok SEO? How does Tik Tok attract traffic? Let’s follow Feng Chao from Jimifeng Technology to learn more about it!

Recently, people ask me questions about TikTok every day. Many people heard that Tik Tok is very popular and wanted to try it, but they didn’t know how to make a profit; some people have hundreds of thousands of fans, but don’t know how to monetize it, and want to give up because they haven’t made a profit. The author of this article will show you how to increase followers on Douyin and several major monetization models.

1. It’s easy to increase followers on Douyin!

Why are people paying so much attention to Douyin now? There are probably several reasons:

1. Everyone knows that it is the bonus period of Douyin now, and they want to make money through Douyin, but they don’t know how to start;

2. Without studying the rules of Douyin, they started blindly but saw no results, which hit their self-confidence;

3. The content positioning is not done well, the monetization model of Douyin is not understood, and the understanding of self-media operations is not deep.

If you want to make money from TikTok, you have to understand the underlying logic of TikTok. TikTok and Toutiao both come from the same company: ByteDance. They have a similar recommendation algorithm mechanism.

Although I have been using Toutiao for several years and am very familiar with it, there are still huge differences between Douyin short videos and Toutiao. In order to understand the gameplay of Douyin more systematically, I conducted a series of tests on Douyin to increase followers and realize cash. From attracting WeChat transactions to promoting products on e-commerce platforms, I tried the difficulty of cashing out from different angles and summarized some methods that are suitable for newcomers to quickly make money using Douyin.

I can tell you with certainty that the secret for ordinary people to play Tik Tok well and gain followers quickly can be summed up in three words: hit the jackpot . Through data analysis, I found that accounts with hundreds of thousands of followers must have been brought up by a few videos with high views.

Similar to creating a hit article on self-media, first do a good job of data analysis, refine the existing hot topics, and then process them again to create a hit. The probability of a hit becoming successful by doing this is very high. My best data is that a single video has 3.2 million views and gained more than 200,000 followers.

In fact, it is not difficult to play TikTok well: from the very beginning, do a good job of positioning and plan the direction of future monetization. If you execute step by step towards your goal in this way, the probability of success is very high.

Feng Chao’s note: Actually, up to this point in this article, Feng Chao understands the Douyin fan-boosting skills as “Douyin SEO”! If you have website SEO experience, do you already understand Douyin SEO marketing skills well?

1. Tik Tok account positioning – website positioning

2. Tik Tok content - website content update skills

3. SEO tips for popular articles on Douyin

4. Secondary processing of the video - pseudo-original article ... Therefore, Douyin SEO is just a different way of playing. The methods are actually the same. The key is whether you make good use of your experience resources.

What are the profit models of Douyin? Below, I will break down the major monetization models of Douyin for you in detail:

2. Douyin’s monetization model

1. Lead sales

(1) Direct traffic to WeChat, sell products or recruit agents. This is the WeChat business model that everyone is familiar with.

(2) Attract traffic to offline stores . If you have an offline store and want to increase customer traffic, you can directly shoot the features of your products, such as clothing and food displays. You can take the photos yourself or ask your customers to take them. When posting on Douyin, be sure to include the location of your store. Douyin will give priority to local users.

2. Advertising revenue
When you have a certain number of fans, many advertisers will come to you and you can negotiate the advertising fees. But be careful not to make the ad content too rigid and not to include contact information directly. In terms of advertising revenue, Douyin's local food accounts are now a good outlet, helping businesses promote their specialty foods, and a single video can charge thousands to tens of thousands. In first- and second-tier cities, a team of three can basically achieve advertising revenue of more than 100,000 in two months. From what I know, many teams that run local public accounts have already started operating Douyin.

3. Knowledge Monetization

This is an important way for self-media people to monetize: share professional knowledge on Douyin, attract fans, and then make profits by selling courses or related services. For example, there are many accounts that create emotional content and earn money by answering fans’ emotional confusion. Some people may say, I can’t provide such service, what should I do? Just help others. No boss will refuse a free promotion. After agreeing on the profit sharing ratio, you can start promoting.

4. E-commerce monetization

Through the e-commerce showcase function of Douyin, you can insert products into the video and jump to Taobao to complete the transaction. Douyin’s ability to bring goods is unquestionable, but most people use Douyin for entertainment and not for shopping. How can we increase the conversion rate? I found that good product recommendation content is the easiest to sell, because it can directly tell fans: I am here to sell, come and buy! No need to hide it.

If you don’t have any products, how can you bring goods through Douyin e-commerce? You can directly promote Taobao products and earn commissions from merchants (Taobao Affiliate). This is a monetization project that is very suitable for self-media people. It is similar to the product function of Toutiao. A single account can generate hundreds of yuan in Taobao Affiliate commissions every day. People who engage in self-media don’t understand Taobao Affiliates, and people who engage in Taobao Affiliates don’t understand self-media and short videos. Once you can combine these two, you will discover a brand new world.

5. Live streaming monetization

Fan rewards and live streaming e-commerce are currently the main live streaming monetization models. Previously, profits from live streaming were mainly based on tips from fans. Now, live streaming to sell goods offers higher profits and has become the first choice for many anchors. In addition, live streaming and interacting with fans is very helpful in increasing the stickiness of Douyin fans.

6. Account transactions

Increasing fans and trading accounts are also good ways to monetize Douyin. Currently, the price of a single Douyin fan is around 3 cents. Common Douyin account trading platforms include New Media Home, A5, etc.

3. Final words

I guess many people only have a vague understanding of what they read. If you still feel you don't know where to start, you can try to do it yourself for a few days, and then read it again. You will definitely have a deeper understanding. Someone will definitely say: There is no real substance, I am just fooling around again, just saying nonsense that everyone knows.

Knowing and doing are two completely different things. What you learn from books is always superficial. You must practice it yourself to truly understand it. Whether you admit it or not, the era of short video self-media has arrived and is quietly changing our lives. We have nowhere to escape and can only bravely move forward and embrace this new era. How does “TikTok SEO” become popular and make money? What do you think?