5-picture mind map teaches you 7 major community operation methods!

WeChat group marketing has been very popular in recent years, but friends who are far away from first-tier cities such as Beijing, Shanghai and Guangzhou have poor information and insufficient knowledge, so they want to play but don’t know how to play. Today we will focus on how to position WeChat groups, common community operation methods, how WeChat groups split, etc.

The important factor of community

1) Accurate positioning of the community

Community positioning cannot be blind. First, it cannot be based on feelings. Second, it cannot be created arbitrarily without determining the community operation framework. If the community is not maintained well in the first week, it will easily become a dead group. 3. It is best to create a group based on your own advantageous resources.

2) Group size

The most appropriate group size is generally 150-300 people. Too many people means too much complexity; too few people means it’s inactive, and the network resources in all aspects are not rich. Taking the group I personally joined as an example, the group operation growth alliance led by Renrenxiu has no more than 300 people, and the lurking parties will be cleared out regularly to ensure the activity of the group.

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3) Continuous value output

High-quality content can really help users, which has already covered the needs of most users. It is necessary to build a high-quality "production line".

Users will develop a sense of dependence on good articles. Therefore, each of our articles must be of high quality and timely, so that users are more likely to continue opening and reading. In addition, for high-quality articles, a sharing section must be designed to stimulate users' desire to share.

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7 common operating methods in the community

There are many operating methods. I will talk in detail about the community betting system in reading communities.

The reading group will initiate a joint reading activity every once in a while. It basically calls on everyone to join a reading community and read 10 books together within a month. After joining the group, everyone pays a deposit. The amount of the deposit is not large, but it will also make you feel a little painful. The rule is that if you insist on checking in and reading 10 books within a month, the deposit will be refunded in full. Otherwise, the corresponding deposit will be deducted for each time you miss a check-in. If you miss a check-in 3 or 5 times, the deposit will not be refunded.

I think this example is a task-based operating method, which of course also includes reward system, elimination system, etc.

This example is a task-based operation method, which of course also includes reward system (welcome words + red envelope), elimination system, etc.

1) Welcome message + red envelope

When a new member joins the group, the group owner can design a welcome message based on the tone of the community and guide the new member to send red envelopes, and then the group owner can send red envelopes in return.

In addition, the purpose of sending red envelopes is, on the one hand, to promote interaction between old members and new members, and on the other hand, new members will also have a sense of participation and feel that they are valued. In fact, red envelopes are equivalent to an enhanced version of welcome words.

It is recommended that you use the WeChat group management plug-in to set the welcome message. The robot - community assistant will automatically send a welcome message to every new person in the group, so you don’t have to keep an eye on it and it can save some time.

2) Elimination system

The elimination system is essentially a blood exchange mechanism. For example, if a study group has too few check-ins and is a lurker who rarely shows up, and a well-known KOL wants to join the group but there are no vacancies, you can consider clearing them out. The group owner must remember to clearly state the reason for doing so before clearing the group. When a big shot comes in, says a few words, and everyone welcomes him, the negative impact of clearing people out will be minimized. After all, everyone wants to communicate closely with big names.

On the one hand, this approach of appropriate elimination can allow for a relatively smooth replacement of members. On the other hand, it will also give other members a sense of scarcity, making them feel that they need to fight for the opportunity to join the group, and they will pay more attention to it accordingly.

3) Surprises beyond expectations

That is, you can choose to adopt some routines. For example, you use A to attract users to join your community, but the service you can ultimately provide can actually reach A+. Then users will have a feeling of "making a profit" and they will want to stay more.

It's easy to say this, but in actual practice, you need to spend a lot of time thinking and experiencing from the user's perspective, and slowly optimize every process and detail. Each stage offers something unexpected.

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Common routines of community fission

What are the benefits of fission and what are the key factors? What are the common fission tools?

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Fission process

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How to convert through WeChat groups

After establishing a WeChat group, how to achieve rapid conversion?

If you really want to make a profit directly through WeChat groups, the best way is to charge membership fees. However, this charging method requires the company to have the hard power to provide a lot of valuable output.

The second direct profit model is actually through the sales of goods or courses, which is WeChat group e-commerce.

For example, I have seen a WeChat group created by a brand direct supplier. She usually shares a lot of information about big-brand products in the group and they are snapped up very quickly every time. The reason is that he clearly explained the value of the product and has established very good personal credit. His products are of good quality, affordable, and have adequate after-sales service.

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Communities require long-term and persistent operation, which is the foundation of community marketing. It is those seemingly trivial daily things that can accumulate amazing power over time.

Source: Jianqunbao