Zhang Zhiqiang · Category Management Thinking Course
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Zhang Zhiqiang · Category Management Thinking Course Resource Introduction: Zhang Zhiqiang is the earliest advocate and promoter of "category management" in China. He has long been committed to imparting internationally advanced retail management technologies to local Chinese retail companies. He worked for Makro in the Netherlands, Beijing Supermarket Development, and China Chain Store & Franchise Association. The China Private Label Alliance was founded in 2012 to support local retail companies in innovation and learning in business model innovation, private labels and category management. Dividing categories into different roles means that we will make different requirements on them and have different guiding principles when allocating resources. For example, purposeful categories usually require more sufficient resources, while conventional categories will require less resources, and so on. For any retail enterprise, even the same retail enterprise in different stages of development, its role needs to be constantly adjusted as the market and consumers change. Course Catalog Category management, the starting point of all retail management techniques.pdf Introductory remarks_ Category management, the starting point of all retail management techniques.mp3 01 The operational capabilities of retail enterprises.mp3 01 The operational capabilities of retail enterprises.pdf 02 Dr. Harris's initial three suggestions.mp3 02 Dr. Harris's initial three suggestions.pdf 03 The unique significance of category management to Chinese retail enterprises.mp3 03 The unique significance of category management to Chinese retail enterprises.pdf 04 The importance of the six elements of category management.mp3 04 The importance of the six elements of category management.pdf 05 Core Element 1: Business Strategy.mp3 05 Core Element 1: Business Strategy.pdf 06 The starting point of business strategy: target customers.mp3 06 The starting point of business strategy: target customers.pdf 07 Core Element 2: Business Process.mp3 07 Core Element 2: Business Process.pdf 08 Auxiliary element 1: scorecard.mp3 09 Auxiliary Factor 2: Organizational Effectiveness.mp3 09 Auxiliary Factor 2: Organizational Effectiveness.pdf 10 Auxiliary element three: information system.mp3 10 Auxiliary Factor 3: Information System.pdf 11 Auxiliary Factor 4: Collaborative Relationship.mp3 11 Auxiliary Factor 4: Collaborative Relationship.pdf 12 Category management is a top priority.mp3 12 Category management is a top priority project.pdf 13 The role and significance of category business planning.mp3 13 The role and significance of category business plan.pdf 14 Category definition, "consumer-centric" product range.mp3 14 Category definition, "consumer-centric" definition of product range.pdf 15 Category roles, allocation of business resources among categories.mp3 15 Category roles, allocation of business resources among categories.pdf 16 Category evaluation, comprehensively looking for opportunities for category improvement.mp3 16 Category evaluation, comprehensively looking for opportunities for category improvement.pdf 17 Category Scorecard, a comprehensive and balanced measure of category performance.mp3 17 Category Scorecard, a comprehensive and balanced measure of category performance.pdf 18 Category strategy, determine the direction of category efforts.mp3 18 Category strategy, determine the direction of category efforts.pdf 19 Category tactics, the answers to “what to sell” and “how to sell”.mp3 19 Category tactics, the answers to “what to sell” and “how to sell”.pdf 20 Implement the plan and turn thinking into action.mp3 20 Implementation plan, turn thinking into action.pdf 21 Category review, regular review, summary and improvement.mp3 21 Category review, regular review, summary and improvement.pdf Conclusion Category management thinking and skills, practice makes perfect, practice makes perfect.mp3 Conclusion Category management thinking and skills, practice makes perfect, practice makes perfect.pdf |
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