What are the things to note when submitting promotional materials for 360 advertising, and how long does it take for creative review?

How long does a creative review take?

In order to ensure that your creative ideas can be delivered in time, we will review the creative content you submit as soon as possible. Generally speaking, the review will be completed within three working days after the creative is submitted, and the creative can be launched after passing the review.

What should you pay attention to when submitting search promotion keywords?

Keywords should be closely related to the products and services you provide so that you can accurately target your potential customers. The following situations are all related to the keywords and web page content:

(1) Keywords should be directly or indirectly related to your company’s products or services. Avoid using popular words. For example, if the company sells flowers, the keyword is the name of a popular TV series;

(2) Keywords cannot contain special symbols, full-width characters, bold characters, non-Chinese and English characters, or Traditional Chinese.

What should I pay attention to when submitting search promotion ideas?

Creative content must be written based on keywords and link content, highlighting the unique advantages of your products and services, and the sentences must be fluent and logical. Please pay special attention to the following points:

(1) Creative content should be objective and truthful, and should not exaggerate facts or contain false information;

(2) Creatives must not contain illegal content or illegal links, including words that promote illegal content such as gambling and pornography or are contrary to public order and morality;

(3) The creative should not contain any specific company or website name that is inconsistent with the registered information;

(4) The creative idea must not contain any infringement of competing products, direct comparison with competitors, or description that disparages competitors;

(5) The creative idea should not contain a large number of wildcards that would cause the sentence to become incoherent;

(6) Use meaningful symbols, numbers, letters, and spaces, such as the symbols, numbers, or letters that must be included in a product model number;

(7) Avoid using special symbols in your creative ideas, including but not limited to [ ] 『 』 ○● △ ▲ ◎ ☆ ★ ◇ ◆ □ ■ ▽ ▼ ⊙ ¤, etc.

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