Cooperative SEO training: What are the techniques in the process of website navigation optimization?

Website navigation is very important for a website. It can clearly inform visitors about the website’s main products, services, content, etc., and also allow customers to find what they need more quickly. Website navigation can also let spiders understand the level of each page more clearly, and speed up the spiders' access to the website. So what are the techniques in the process of optimizing website navigation?

What are the techniques for optimizing website navigation?

1. The website navigation can be appropriately integrated with the keywords;

The website navigation can appropriately incorporate the keywords used by the website, which can better improve the website's ranking and also tell visitors what the focus of the website is.

2. It is recommended to use text format for website navigation

From the perspective of search engines, text is better than image because search engines prefer textual content.

3. Breadcrumb navigation;

Breadcrumb navigation is indispensable for websites. Visitors can know their location through breadcrumb navigation, which can better improve the user experience of the website.

4. The website and navigation should meet the needs of customers during the writing process

The website navigation should meet the customer's requirements during the writing process, so as to better attract users.

5. Use anchor text for keywords

It is very important to add anchor text for relevant keywords when making internal and external links, which can greatly increase the traffic of the website.

6. Use of bottom navigation;

The bottom navigation is usually placed at the bottom of the website. The content of the bottom navigation is the same or similar to the main navigation.

What are the techniques in the process of website navigation optimization? After the editor's sharing, you have already understood it. If you still don't understand, please call Chongqing SEO official website, we will have a one-to-one customer service staff to serve you!