Event operation: 6 common types of event link title copywriting!

Event planning and operation is a job that every company does frequently. Excellent events can quickly increase the number of users and performance growth of a product, such as the annual Double Eleven event and the 618 mid-year promotion in recent days. All major e-commerce and non-e-commerce companies have joined in these national events. Currently, event operation seems to be standard for all companies. Without a few decent events, it seems that there is no sense of existence.

There are many links involved in event operation. Today, Qingguajun will only talk about the title copy of the event sharing link. I believe that everyone often sees some event links in WeChat communities or their own circles of friends. Someone invites you to receive certain benefits. Do similar titles make you want to click? The title of the event more or less meets certain needs or psychological expectations of users. It can be sympathy, discount, touching, self-deprecating, etc. The simple words in the title can resonate with users and attract users to click to participate.

This article will share with you 6 common and excellent event link title copywriting, and see what creative points are worth learning during the event operation process.

1. Price

Taking the sharing of MissFresh in the picture above as an example, price-related titles can let users see how much money they need to spend to buy something. This type of activity is generally aimed at special-priced items, stimulating users' desire to buy at a relatively low price. It is mostly used in e-commerce and fresh food activity operations. For example, in the sharing links of Pinduoduo and Suning, you will see titles such as "such and such product only costs such and such money."

2. Red envelopes for purchases over a certain amount

Many of the sharing links for red envelopes and discounts are aimed at new users. The title will reflect the value that new users can get. For example, the red envelope in the Daily Youxian picture above is exclusive to new users: 15 off for purchases over 39, and 20 off for purchases over 69. This discount is used to attract new users. It is mostly used to attract new users, such as attracting new users for Meituan Waimai and Ele.me, and offering a certain amount of discount on the first order.

3. Free Class

Free event titles are currently widely used in event operations, and Chinese people have a strong degree of participation in free events. Luckin Coffee in the picture above was shared with friends, allowing them to drink coffee for free. This free method has accumulated a large number of seed users for Luckin. Now, although Luckin has gone public, the activity of inviting new users to drink coffee for free still exists, which shows that the effect of such free activities is still very good.

4. Lottery

Titles about lucky draws will make users feel like they want to take advantage. After all, it’s a lucky draw, so why not try it? WeChat Reading in the picture above is an example of this. Many people don’t really persist in reading, but just want to participate when they see that they can get a free reading card. This type of method can also be used in promotions, membership operations, festival activities and many other areas.

5. Coupon

Coupon types attract users through certain discounts, which is very similar to red envelopes. In the picture above, Didi’s activity of sending coupons to friends for their first order tells new users that they can get a discount of up to 15%, but it does not specify how much money they can get. Users need to participate to find out. This uncertainty will stimulate users’ curiosity and attract users to claim.

6. Cash

Cash is also quite common nowadays. For example, in the picture above, the cash withdrawal on JD.com with a title of 100 million easily catches people’s attention. Regardless of how much a specific individual can withdraw in the end, the title of 100 million is enough to attract many users to participate. Similar activities include Alipay's sharing of 500 million cash red envelopes and collecting five blessings to win cash red envelopes.

The above are the 6 common types of title copywriting used in the operation process of an activity that I share with you. Each title has a point that captures the user’s attention. It can be to satisfy the user’s desire to get a bargain, or it can be to satisfy the user’s curiosity. As long as it can attract users, you can try and think more about it. In addition to the titles mentioned above, there are also holiday titles, digital titles, hot topic titles, etc. The application of reasonable title copywriting can greatly enhance the effectiveness of your activities.

Related reading:

1. Activity operation: an inventory of mainstream gameplay such as group buying, bargaining, and distribution!

2. Three key points of event operation: How to increase users’ willingness to participate in activities?

3. Event operation: How to do a live broadcast sharing that can attract 10,000+ users?

4. What you need to know about event operation | The basic process of operating online events

5. Event Operation: If these 4 points are met, there is no event that cannot be done well

6. Event operation: How to run a good event? Share 4 points!

Author: Zhuge Jun

Source: Zhuge io Data Coach