Introduction to the process of placing native dynamic product ads on Baidu!

What are native dynamic product ads?

Native Dynamic Product Ads (Feed DPA) is an information flow delivery product that meets the needs of massive product delivery. It focuses on achieving batch product delivery and dynamic creative generation around "products", providing accurate and efficient information flow delivery solutions.

What is the difference between the delivery process of dynamic product ads and regular native delivery?

Step 1: Open a Baidu native account (or use an existing native account)

Step 2: Some KA native accounts have the FlashDPA permission enabled by default. Other accounts and new accounts need to apply for the FlashDPA permission via email (please check the permission information sent to [email protected] for the activation method)

Step 3: Product Center Connection (A. Use the advertiser's own product center: You need to open the product center and connect to product data; advertisers who have already connected to the product center data can directly continue to use it if the fields meet the delivery requirements; B. Apply to use Baidu Product Knowledge Base: Currently supports the automobile, real estate, and financial (stock) industries, and more industries will be launched later)

Step 4: Account settings: Plan (select "Product" for promotion method) - Unit (set product group and targeting) - Creative (appropriate wildcard setting will help batch generation of creatives)

Note: The steps are different from those of regular native delivery in that some accounts need to open the Baidu Information Flow-Flash Investment DPA permission and connect to the product center.

What is the relationship between native dynamic product ads and Baidu Native?

Native dynamic product ads are an important part of Baidu's native information flow platform and are information flow delivery products that serve the needs of multiple product advertisers. The similarities between the two are as follows:

• Belongs to Baidu's native product line;
• Same account and fund pool (same as native account);
• Same delivery backend (same native account);

Same media and traffic resources (same as native).

What is the difference between the sales policy of native dynamic product ads and native?

Which customers are suitable for running flash native dynamic product ads?

As an advertiser, if you have the following requirements:

• There are a lot of products or services to promote
• There is a need to save labor costs
• Have your own website or APP

Then, you should place flash native dynamic product ads in Baidu’s information flow. For example: advertisers with multiple products/services in industries such as retail e-commerce, travel OTA, real estate and home furnishing, automobile information platform, local service platform, investment and franchise platform, finance, and education can all place ads.

What are the differences between native dynamic product ads and competing products?

Native dynamic product advertising first requires advertisers to access the products they want to place in the form of a product center. On this basis, precise delivery is carried out by combining Baidu's search/browsing/visit and other user data and the advertiser's first-party data (if any), which can effectively improve the advertiser's ability to obtain traffic and increase ROI.

What advertising demands can native dynamic product ads solve?

In the conventional sense, native dynamic product ads (DPA) are product ads based on product data and user behavior, with the main focus on product display in terms of creativity.

The delivery demands such as order ROI, APP download activation, sales lead collection, and traffic distribution depth can all be met using the flash DPA method. In addition, DPA can also implement customized product solutions for major customers.

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