How can the home furnishing and building materials industry gain massive exposure with the help of Toutiao and Douyin?

In recent years, my country's home building materials industry has developed rapidly, and the scale of the industry has expanded rapidly.

As a typical example of "big industry, small business", small and medium-sized home furnishing companies face too many barriers, both in terms of their current operating status and future expansion. They are crushed by the leading companies and face huge challenges. In addition, lack of talent, high customer acquisition costs, difficult quality control, and long industrial chains leading to poor customer experience have become the main pain points for small and medium-sized home furnishing and building materials companies.

Today, let’s learn how home furnishing and building materials companies can easily gain massive exposure with the help of Toutiao and Douyin~

1. Case Background

1. Promotion business: villa decoration

2. Background: Poor account traffic

3. Purpose of placement: Acquiring customers and providing decoration services

4. Target audience: people aged 30-50 with renovation needs

5. Delivery situation : CPC (volume but no conversion) → CPA (high conversion cost, unstable data, low overall traffic)

2. Optimization ideas

Make optimization adjustments in response to the above situation

1. Account promotion method: →ocpm (stable conversion data, reduced costs)

2. Creativity: Free measurement + free quotation + get design plan

3. Landing page: highlight German craftsmanship, free design solutions, form incentives, and interest incentives

3. Creative Analysis

Taking "Villa Decoration" as an example, each screen of the landing page has highlights that need attention, which improves business relevance and increases form quality. The detailed illustrations are as follows:

1. Landing page creative analysis

First and second screens: Theme highlights + form

The theme is clear and the highlights are clear. The villa exhibition is used as a starting point to guide users with decoration needs to participate in the exhibition. The free access to design plans is very attractive, and the form is used to retain potential customers as soon as possible.

Screen 345: Works Exhibition + Designer + Case + Past Review

The real scene of villa decoration is displayed, and the team is full of elites, speaking with strength; large pictures + group pictures form a strong visual impact, which is presented in a simple and direct way to the audience, arousing the unlimited interest of potential customers;

Adding creative videos is also one of the winning magic weapons.

Music creativity: dynamic and lively, with high-definition graphics and text, highly watchable;

The content is clear: villa design exhibition gimmick

Outstanding advantages: grand style + talent resources + personal experience

Record a beautiful life

During the online period, the exposure volume reached 4.5W+ and the number of customers reached 260+. From no improvement to a surge in traffic, it promoted the actual conversion of target customers!

Have you learned the above methods of industry investment in home furnishings and decoration? In fact, any industry needs to identify the pain points that the audience is concerned about, discover the pain points, analyze the pain points, and develop corresponding solutions in order to achieve the ultimate marketing goals.

Related reading:

1. Advertising operations in three major industries: real estate, home decoration and home furnishing, and wedding photography!

2. The essence of optimizing information flow advertising in 4 industries including home furnishing, decoration, tourism, etc.!