1. Introduction to paid promotion business

Relying on the high-quality user base of Huawei mobile phones, Huawei App Market provides Android users with high-quality, safe and reliable download services.

Huawei App Market ranks among the best in the world in terms of application and game distribution volume and user quality, providing a convenient and high-quality application access platform for our partners. Huawei App Market's application promotion platform is committed to providing developers with a fair, accurate and efficient distribution channel. Through promotion and distribution, it can quickly increase the number of times an application is exposed to users, helping your excellent applications to be discovered and used by more people.

2. Promotion model

2.1 CPD

CPD (Cost per Download): Pay per download, charged according to the actual download volume.

Consumption cost = single download bid * download quantity

Notice:

Only the downloads from new users on the promotional site are counted in the “download volume”, while update downloads are not counted, ensuring that every penny is spent on high-quality new users; the cost is quantifiable and controllable.

We have set up an exclusive promotion location for the application CPD promotion service. After you have completed the recharge and set up the promotion plan, you will enter the promotion bidding list. Our intelligent recommendation algorithm will find matching user groups, provide precise delivery for apps, and increase app download conversion rates. CPD promotion bids and app quality will affect the system's display volume of the app, which in turn will affect the app's download volume. A higher bid will get you more impressions, but it's not the only determining factor.

2.2 CPT

CPT (Cost per Time) means payment based on duration.

Consumption cost = Amount of resources won

Notice:

Brand resource positions are charged on a “day” basis, and the promotion time is from 00:00:00 to 23:59:59. You can create promotion tasks for brand recommendation positions on the Huawei AppGallery paid promotion platform and bid online for the selected time and resource positions. During the bidding process, you can monitor the bidding status in real time. After the bidding ends, if your bid amount is higher than other bidders, you will successfully win the resource position.

3. Features of paid promotion

3.1 No need to wait, promote immediately

There is no need to schedule for the CPD application promotion service of Huawei AppGallery. Once the application has passed the testing, agreement, review, payment and other processes, it can be launched immediately. At the same time, customers can independently disable and enable promotion plans in the background and decide the promotion time according to business needs, without having to coordinate scheduling with Huawei App Market staff.

3.2 Deduction based on newly added downloads

All the money recharged by customers will be used for product promotion and no other fees are required. Fees are deducted based on the number of downloads by new users. The system will only deduct fees after the customer obtains the corresponding number of downloads. If there is no download volume, the system will not deduct fees.

3.3 Controllable accounts and controllable costs

The promotion account is completely managed by the customer, who can enable or disable the promotion at any time and set a daily budget cap for the promotion, allowing customers to better control costs. When the fee is insufficient, the system will automatically stop the promotion. After the renewal recharge is successful, the system will automatically resume the promotion.

3.4 Data Transparency

Huawei AppGallery generates a large number of display opportunities during user browsing. CPD does not need to study the value of each position. You only need to select the promoted app and bid, and the system will automatically promote your app based on factors such as the app's matching degree to the display position, popularity, and bid.

4. CPD promotion resource position

Huawei App Market's CPD promotion service covers multiple resource locations within the client. The open resources corresponding to the general recommendation area include the boutique apps on the recommendation page, the popular apps list on the app selection page, the popular list on the category page, the hot search list on the search page, and the Discover More Good Apps on the app details page. The open resources corresponding to application search include direct search, search ranking and search results page. You may also like it. The open resource positions corresponding to the incentive list include the must-haves for booting up the computer and the recommended positions for downloading apps to earn time in the Tianjitong App.

General recommendation area - recommended page General recommendation area - selected page

General recommendation area - Category hot list General recommendation area - Hot search list

General recommendation area - details page recommendation

Incentive list - must-have for booting Incentive list - Tianjitong downloads apps to earn time

App Search—Search Directly App Search—Search Ranking

5. Application promotion process

Customers who are recharging for the first time, please contact Qinggua Media Customer Service first to confirm that your application meets the promotion specifications of Huawei App Market before recharging.

3. The types of non-cooperation are as follows:

1. HUAWEI AppGallery Initial Launch Application Operation Guide

2. Introduction to Huawei AppGallery's first release resources

3. Introduction to Huawei AppGallery’s first release rules!

4. Common questions and precautions for the first launch of Huawei AppGallery!

5. Introduction to Huawei App Market paid promotion process and resource positions!

6. Huawei App Market search keyword promotion operation process!

7. Huawei AppGallery Paid Promotion Audience Targeting Function Operation Guide

8. Huawei AppGallery Brand Resource Bidding Promotion Service Rules

9. Huawei App Market Brand Resource Bidding Promotion Process

10. Frequently asked questions about paid promotion in Huawei App Market!

11. Introduction to Huawei AppGallery Paid Display Service

12. Huawei App Market paid display and delivery process!

13. Huawei AppGallery Paid Promotion Operation Guide