Sharing of advertising cases on WeChat Moments - wedding industry!

Brand Name: MuseMarry

After one week of launch, customer acquisition costs dropped by 94%

Wedding industry lead collection WeChat advertising

Exposure: 350,000

Customer cost reduction: 94%

Gain more than 30 new customers per day

Brand Story

Since its establishment in 2012, MuseMarry has won the title of "the most beautiful bridal shop in the world" in less than 7 years of operation. With its elegant store environment and one-on-one personal service concept, MuseMarry has helped more than 30,000 brides record the most beautiful moments of their lives. Not only that, MuseMarry is also the favorite of many celebrities.

Marketing pain points

Traditional customer acquisition channels have limited customer acquisition capabilities, and companies need to reach target customers more accurately and proactively.

Marketing objectives

Enhance brand awareness, explore new sales channels, expand sales scope, and increase order volume.

Delivery plan

• Billions of traffic platforms + precise targeting to lock in target users

MuseMarry used WeChat Moments, which has billions of traffic, to run ads , which not only met traffic needs but also covered the age groups of potential users and gained 350,000 impressions. In addition, based on the characteristics of its high-end wedding dress brand, optimizers carried out targeted delivery targeting the characteristics of high-end groups, selecting the promotion group as single and newly married women aged 21-29, and combining it with many interest tags to achieve precise delivery.

• Nine-grid puzzle + discount information successfully attracts users

MuseMarry grasps the audience's love for beautiful things and uses exquisite, high-end wedding dress pictures as the outer material. The nine-square grid format can show every detail of the wedding dress from multiple angles and in an all-round manner. The copy also highlights the promotion information to further stimulate users' desire to click.

•Various product displays + multiple information collection buttons to get more customers

MuseMarry meets consumers' desire for more choices by displaying a variety of wedding dresses on its landing page, and attracts high-intent users to leave their phone numbers and names by emphasizing event information, quotations, and high-quality environments and services. Optimizers also recommend using “small tests” to collect information from users who do not have a strong intention to take photos.

Customer feedback

Tencent Advertising’s mature and professional operation team and platform helped us to accurately acquire customer resources, increased brand awareness and user favorability towards the brand, and effectively reduced customer acquisition costs.

Marketing effectiveness

The investment cost was reduced by 94%, more than 30 new customers were gained every day, and a high click-through rate of 3.39% was achieved.