How to do Spring Festival marketing? February Marketing Calendar is here!

February 2 is World Wetlands Day

February 4th: Beginning of Spring

February 10th is International Meteorological Day

February 14 Valentine’s Day

February 15 Lantern Festival

February 19 Rain

February 21st is International Mother Language Day

February 24th is Third World Youth Day

The Spring Festival has a special meaning to the Chinese. It is not just a holiday, but also a symbol of culture. Giving out red envelopes during the Spring Festival is also a tradition over the years. Merchants or institutions can use the Spring Festival red envelopes to attract fission users.

Hot index: ⭐ ⭐ ⭐ ⭐ ⭐

Keywords: Spring Festival Gala, New Year greetings, red envelopes, lucky money

Recommended gameplay: Red Envelope Fission

Applicable industries: educational institutions, catering stores

Leverage angle:

1. During the Spring Festival, businesses can package the red envelope gimmick into a "Send a Bag of Blessings Home" activity, combining traditional New Year customs with online interactions;

2. Spring Festival red envelopes can effectively activate users, open up the New Year social chain, and help businesses and users connect closely;

Gameplay settings:

1) Merchants can customize the red envelope amount, number of red envelopes, etc., and place them on the mini program homepage or product purchase page to encourage users to click or purchase;

2) When distributing red envelopes, users can be set to authorize their mobile phone number/forward the mini program/fill out the form before they can receive the red envelope, to prevent losses caused by profiteering;

Event Highlights:

Induce users to retain their information through red envelopes and share on WeChat to attract new users at low cost;

The Beginning of Spring is the first of the 24 solar terms. “Li” means “beginning” and “spring” represents warmth and growth. The beginning of spring is the beginning of the year. It means the beginning of all things and the rebirth of everything. It means that a new cycle has begun. There are customs such as worshiping gods and ancestors, praying for good fortune and a good year, exorcising evil spirits and warding off disasters, and getting rid of the old and bringing in the new.

Hot index: ⭐ ⭐ ⭐

Keywords: new life, beginning, hope

Recommended gameplay: Marketing poster

Applicable industries: Education and training institutions

Leverage angle:

Institutions can use new life and vitality, using elements such as sprouts, swallows, and green to show new hope for the New Year, implying that children can thrive. Use chain card marketing posters or promote good articles, and do a good job of brand care;

Every Valentine's Day is a marketing peak, especially this year's Valentine's Day is close to the Lantern Festival, which will definitely bring another wave of marketing hotspots; during this period, in addition to the regular group buying and support activities, it is also suitable for some interesting and fun voting activities; such as voting for the "warmest boyfriend", "top ten girlfriends", etc., secretly showing love~

Hot index: ⭐ ⭐ ⭐ ⭐ ⭐

Keywords: romance, gifts, sense of ceremony, flowers

Recommended gameplay: vote + like in Moments

Applicable industries: department stores, beauty, clothing, catering, flower shops, etc.

Leverage angle:

(For reference from different business perspectives)

1. Gifts and flowers: With the theme of "I've used up all my luck just to meet you", true love is not discounted, roses are used as the main promotional product, and card writing services are added. Stored-value cards are sold to guide repeat purchases on May 20th and Chinese Valentine's Day;

2. Beauty and makeup: With the theme of "love makeup", mainly skin care products and makeup products, using marketing methods such as group buying and support (Valentine's Day XX gives you exclusive love);

3. Clothing, shoes, bags and accessories: With the theme of "Goddess Bag Ranking", we will take stock of the top 10 most popular bags and jewelry, and sell them through flash sales and bargaining activities;

Gameplay settings:

1) Merchants can pre-promote the event through official accounts, WeChat Moments, social networks, etc. one week in advance;

2) Upload a photo of your boyfriend/girlfriend in the mini program, forward the mini program/poster to invite friends to vote and like it in Moments;

3) The top 10 users on the voting list can enjoy specific optimization discounts or physical prizes, and the top 10 users with the most likes in their Moments can also receive a “Popularity Award”;

Event Highlights:

a. Taking advantage of Valentine's Day couples' "show of affection" as an opportunity, users can spontaneously participate in the event to show their partners and expand the exposure of the event;

b. Further stimulate users to share by collecting likes in Moments, achieving low-cost and high-impact dissemination;

The Lantern Festival on the 15th day of the first lunar month not only heralds the end of the Spring Festival, but also pushes the Spring Festival activities to another climax. Traditional online marketing methods for the Lantern Festival are generally based on leveraging posters, which mainly use customs such as viewing lanterns, guessing lantern riddles, and eating Lantern Festival dumplings as elements, and use some leveraging posters combined with product features for marketing communications.

Hot index: ⭐ ⭐ ⭐ ⭐ ⭐

Keywords: Lantern Riddles, Rice Balls, Reunion

Recommended gameplay: guess lantern riddles + lucky draw

Applicable industries: food, education and training, etc.

Leverage angle:

(For reference from different business perspectives)

1. Food: With the theme of "Celebrate the Lantern Festival with Family, Enjoy the Delicious Rice Dumplings", choose foods such as rice dumplings and dumplings for Lantern Festival, and offer group purchases for 2 people or limited-time discounts. For large orders, choose small packages of rice dumplings as gifts to increase the unit price;

2. Healthcare: With the theme of "Lantern Festival Dietary Taboos", choose to organize a health food zone or offline physical examination activities, and use large discount coupons for promotion

3. Educational training institutions: After the Lantern Festival, primary and secondary school students will start school. At this time, educational training institutions can take advantage of the Lantern Festival to launch group buying and bargaining activities to attract customers. They can also create lantern riddle answering activities based on festival hot spots. Interesting activities have a high degree of dissemination.

Gameplay settings:

1) Institutions can create 5-10 riddles and get different draw times based on the number of questions answered by users;

2) If you answer questions 1-3 correctly, you will get 1 chance to win a prize; if you answer questions 4-7 correctly, you will get 2 chances to win a prize; if you answer questions 8-10 correctly, you will get 3 chances to win a prize;

3) Sharing the activity page once is equivalent to answering one question correctly; each user has a maximum of three chances, and sharing more than once will not increase the number of correct answers;

Event Highlights:

a. The gameplay of the activity is in line with the Lantern Festival riddle activity, which is hot, interesting and has high participation;

b. The triple gameplay of answering questions + sharing + lucky draw encourages users to spread the word on social media and gain more lucky draws;