E-commerce store promotion is a marketing product launched by Baidu for store merchants on major e-commerce platforms. It helps advertisers shorten the conversion path, lower the threshold for delivery, and improve conversion effects, allowing high-quality e-commerce stores to stand out and making marketing more effective and simple. ▶ E-commerce store promotion applicable industries and marketing scenarios ▶ Four core functions of e-commerce store promotion Traffic: Abundant e-commerce traffic, precise crowd matching Effect: Shorten the conversion path and improve conversion effect Delivery: Lower the operational threshold and improve delivery efficiency Creativity: More suitable for e-commerce, with strong exposure of product information ▶ E-commerce store promotion traffic coverage Baidu's key commercial advertising resources: search, information flow, dynamic product advertising solutions, etc., can all support e-commerce stores Baidu's all-round targeting capabilities: using e-commerce store promotion to achieve order conversion efficiency and ROI improvement ▶ The promotion effect brought by e-commerce store promotion to advertisers ▶ How to use e-commerce store promotion 1. Search promotion 2. Native promotion ▶ E-commerce store promotion application method E-commerce store searches are fully enabled, and native promotion is currently in the whitelist stage and needs to be applied for through agents/customer service. Example of the enabled delivery interface: Author: Baidu Marketing Center Source: Baidu Marketing Center |
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