China Passenger Car Association: Pickup truck market sales in October 2022 were 41,000 units, down 6.8% year-on-year

Data from the China Passenger Car Association showed that the pickup truck market sold 41,000 vehicles in October, a year-on-year decrease of 6.8% and a month-on-month decrease of 6.8% from 44,000 vehicles in September; in the first 10 months of this year, the pickup truck market had cumulative sales of 428,000 vehicles, a year-on-year decrease of 2.5%.

The top 10 companies in the pickup truck market can be described as "30% to 70%", that is, 3 companies grew and 7 companies declined. Specifically, Great Wall Pickup is still in the lead, with monthly sales exceeding 15,000 units, making it a well-deserved leader, but it fell by 23.2% year-on-year, and its market share fell to 38.3%; in contrast, SAIC Maxus Pickup, JAC Pickup, and Changan Pickup benefited from the rapid growth of exports, and their market shares continued to rise, with year-on-year growth of 134.6%, 71.4%, and 51.4% respectively; similar to Great Wall Pickup, Jiangling Pickup, Jiangxi Isuzu, Zhengzhou Nissan, Hebei Zhongxing, Beiqi Foton, SAIC-GM-Wuling, etc. also saw a significant decline, among which SAIC-GM-Wuling had the largest decline, exceeding 55%, and its future market is worrying.

Let’s take a look at the specific situation!

TOP 1: Great Wall Pickup

October sales: 15,697

As China's "pickup king", Great Wall Pickup still leads the way. In October, Great Wall Pickup sold 15,697 units, down 23.2% year-on-year and 8.3% from 17,111 units in September, ranking first.

As a leader in pickup trucks, Great Wall Pickup has ranked first in sales for 24 consecutive years, with cumulative global sales exceeding 2 million. From January to October this year, it won the "three firsts" in domestic, export and new energy pickup truck sales.

On October 27, the China Association of Automobile Manufacturers Pickup Truck Branch was formally established. As the leading organization in the preparation of the Pickup Truck Branch, Great Wall Motors was elected as the first chairman of the Pickup Truck Branch, and Zhang Haobao, CEO of Great Wall Motors Pickup Truck Brand, was elected as the first chairman, which will drive the industry to develop.

With the lifting of the ban on pickup trucks and the establishment of the China Automobile Association Pickup Truck Branch, the pickup truck market has entered a fast lane of development. Driven by external favorable factors and its own product category innovation, Great Wall Cannon will maintain a strong upward momentum and continue to empower the brand to move forward.

TOP 2: SAIC Maxus Pickup

October sales: 6,217 units

In just five years, SAIC Maxus pickup trucks have continuously set new records. In October, SAIC Maxus pickup trucks sold 6,217 units, a year-on-year increase of 134.6% and a month-on-month increase of 5.5% from 5,895 units in September, ranking second.

As policies to promote automobile consumption have been implemented and taken effect in various regions, coupled with the peak season of "Golden September and Silver October", SAIC Maxus pickup trucks have made progress both at home and abroad, and opened the "Golden September and Silver October" with outstanding performance of rising global sales.

SAIC Maxus' "top pickup truck team" consisting of T60, T90, T90 EV, etc. has surpassed many mainstream Japanese, European and American brands in Australia, New Zealand, South America, Europe, the Middle East and other regions, and its market share in some countries ranks first.

In the future, SAIC MAXUS will stay true to its original aspiration and actively innovate to demonstrate the strength and confidence of a Chinese advanced manufacturing company on the world stage, and create a new business card of "Smart Manufacturing in China" with the strength of "Chinese cars are the first choice for developed countries around the world."

TOP 3: JAC Pickup

October sales: 4,187 units

Thanks to the rapid growth of exports and steady progress in the domestic market, JAC Pickup has made significant progress. In October, JAC Pickup sold 4,187 units, a year-on-year increase of 71.4% and a month-on-month increase of 8.9% from 3,844 units in September, ranking third.

Since the launch of its products in 2009, JAC Pickup has been working hard and perseveringly. Facing the current downward trend of the market, JAC Pickup insists on strategic leadership, focuses on user thinking, actively promotes the integration of research, production and sales, and moves forward courageously with a positive attitude.

This year, JAC Pickup has successively launched new models such as the T6 Engineering Edition, T8 PRO Obsidian Edition, 2022 Bobcat Edition, and Hantu Green Devil Edition, which have given pickup trucks diverse value while gaining high recognition from the market and users.

Listening to the voices of pickup truck users in the new era, the Hantu automatic transmission model will be officially unveiled soon, bringing users a new "smart, confident, and free" driving experience, making life more exciting, and further accelerating the process of passengerization, high-endization, and youngerization of the pickup truck market.

TOP 4: Jiangling Pickup

October sales: 5,744 units

As an important segment of Jiangling Motors, the pickup truck business is still remarkable. In October, Jiangling pickup truck sales reached 3,842 units, down 9.7% year-on-year and 33.1% from 5,744 units in September, ranking fourth.

Jiangling Pickup is a strong player in the pickup truck market. Its products such as New Baodian, Yuhu 7 and Yuhu 9 are sold well both at home and abroad. Combined with the technological advantages of cooperation with Ford, it can meet the vehicle needs of consumers at all levels, and the future is even more worth looking forward to.

As a "national complete vehicle export base" and one of the largest exporters of Chinese light commercial vehicles, Jiangling pickup trucks are also sold well in more than 80 countries around the world. The export inspection pass rate has reached 100% for more than three consecutive years, and its product quality ranks among the top in the industry.

Next, Jiangling Pickup will launch a new blockbuster product. From the spy photos, the vehicle is positioned as a medium-to-large pickup truck, with two 2.3T gasoline and diesel engines to choose from, and will launch a factory-modified off-road version, which is expected to debut this year, so stay tuned.

TOP 5: Changan Pickup

October sales: 3,327 units

As the ban on pickup trucks is lifted, Changan Pickup will see rapid development. In October, Changan Pickup sold 3,327 pickup trucks, up 51.4% year-on-year and 29.4% month-on-month from 2,572 in September, ranking fifth.

Technological innovation and diversified demands have driven the rapid development of the pickup truck market. The Chinese pickup truck market is entering the Spring and Autumn Period and the Warring States Period. Various automobile brands have seen the huge potential of the pickup truck market, and Changan Automobile is no exception.

In the eyes of pickup truck enthusiasts, pickup trucks are no longer just production tools, but a vehicle for people to pursue a better life. On November 10, Changan Land Rover officially started pre-sale, with a pre-sale price range of 99,900 yuan to 153,900 yuan, making it an excellent representative of the new era pickup trucks.

Changan Land Rover is the first blue whale pickup truck built with Changan's global R&D advantages. It is created for those who pursue their dreams and for those who love life. Let's wait and see what the final price of Changan Land Rover will be and how it will perform in the market after it goes on the market!

In conclusion:

The domestic pickup truck market is experiencing continuous positive news, including the upcoming lifting of the ban, the establishment of the pickup truck association, and the boost from the "golden September and silver October". However, constrained by various factors, the domestic pickup truck market is currently experiencing "pain". It is in the "adolescent" stage where the development situation is good but the scale and users still need to be cultivated, and it will take some time for it to "take off".

Talking about the auto market