1. Overview of the Delivery Platform Super Fans Link is a marketing product that uses Weibo's massive user base to effectively deliver advertiser information to fans and potential fans. It helps with advertising by delivering information precisely to the target group based on user attributes and social relationships. 1. Overview of the Delivery Platform Super Fans Pass is a marketing product that uses Weibo's massive user base to effectively deliver advertiser information to fans and potential fans. It delivers information accurately to target groups based on user attributes and social relationships, helping advertisers achieve their marketing goals efficiently. II. Overview of Promotion Levels Super Fans Advertising is divided into three levels: "Advertising Campaign", "Advertising Plan" and "Advertising Creativity". Among them, "blog post" is a content carrier unique to Weibo. Tiers describe operate Campaigns A campaign is the largest unit for creating advertisements. It represents the creation of a delivery group and the confirmation of marketing objectives. Edit, add ad schedule, set status, remove; Advertising Plan Ad plans are used to set targeting, bidding, scheduling, etc. Edit, view, add ad creatives, set status, remove; Advertising creativity Advertising creativity refers to the content and style of the advertisements delivered. Edit, view, set status, remove; Blog Post Blog posts are the content carriers displayed in Weibo information flow. View and pin comments; Banner Banner is the content carrier displayed on the Weibo main page. none; Notes:
Figure 1: Promotion Management - "Campaign" Figure 2: “Advertising Plan” of Promotion Management Figure 3: Promotion Management - "Advertising Creativity" Figure 4: Promotion Management - "Blog Post" Ad creation process The ad creation process is divided into three steps 1. Create a campaign 1. Choose your marketing goals based on the products or services you want to promote Marketing objectives Interpretation Promotion of brand activities Publish to more potential users and enhance brand influence Promotional content Increase content interaction, attention, and link jumps Collect sales leads Collect information about users who are interested in the product and improve conversion results Promote APP Increase app downloads and usage Promotion store Local store promotion to attract surrounding customers to shop in the store Increase fan influence The promotional blog post will be displayed first in the fans' information flow (II) Fill in the name of the advertising campaign and set the advertising budget (optional) Note:
Fill in the name of the campaign and set the advertising budget 2. Create an advertising plan Set delivery scenarios, optimization goals, targeting, bidding, and scheduling (I) Set the delivery scene. The scene selection includes the preferred scene, vertical video stream, text page, comment stream, and audience alliance (II) Setting optimization goals: exposure, clicks, conversions, etc. (III) Setting audience targeting, including using basic population attributes for targeting, or using data markets and custom data (IV) Setting budget and schedule, including daily budget, delivery schedule, delivery time period, billing model, bid setting, etc. 3. Creative Settings When creating a creative, you can create a new creative or select an existing blog post. After submitting the creative material or selecting a blog post, you can 1. Select advertising qualifications: You need to select the qualifications required for advertising. (II) Select the release time, immediate release or scheduled release. If you choose scheduled release, you need to set the release time. (III) Select the publishing status. If you check the box "For advertising only", the creative will not be displayed on the account's personal homepage. (IV) Select the comment status, open or close. If closed, the blog post will not allow users to comment If you want to place a fan advertisement, please contact Qinggua Media official |
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