Internet advertising measures are implemented, 70 pages of PPT analysis to teach you how to deal with them!
|
As an emerging advertising medium, Internet advertising has developed rapidly, but problems have also occurred frequently. On September 1, with the "Interim Measures for Internet Advertising Management" about to be implemented, Internet advertising will enter a more standardized development stage. The Measures are a refinement of the new Advertising Law and a positive response to the many innovations in the development of my country's Internet advertising industry. They embody the balance between promoting the healthy development of the industry and protecting the rights and interests of consumers. With the implementation of the new regulations, Internet advertising will no longer be "arbitrary": for example, Internet advertising should be identifiable and clearly marked as "advertisements" so that consumers can identify them as advertisements. Paid search ads should be clearly distinguishable from organic search results. Pop-up ads should be able to be closed with one click. Advertisers of Internet advertisements are responsible for the authenticity of the advertising content, and advertisers and advertising operators must fulfill their obligations to check supporting documents, verify advertising content, etc. in accordance with the provisions of the Advertising Law. This article will interpret and analyze the series of changes brought about by the implementation of the new regulations one by one, in order to help everyone master the correct response posture. (Based on the author's training content in Hubei Provincial Industrial and Commercial System, with deletions) Mobile application product promotion services: ASO optimization services Qinggua Media information flow This article was compiled and published by @Tencent Research Institute Yang Leyou (Top APP Promotion). Please indicate the author information and source when reprinting! |
Recommend
Internet advertising measures are implemented, 70 pages of PPT analysis to teach you how to deal with them!
As an emerging advertising medium, Internet adver...
A thoughtful iOS development specification
Preface Although it is called a preface, it is ac...
Remembering Yu Min, the hero of "Two Bombs and One Satellite"丨A stunning career, a silent life
"The country needs me, I will do my best!&qu...
The starting gun for VR has been fired, are you still waiting and watching?
Virtual reality and augmented reality are high-te...
What is the price difference between server hosting and server rental?
Server hosting: It means that you provide the ser...
How did Alibaba’s market value surpass Tencent’s? How did Alibaba’s market value surpass Tencent’s?
How did Alibaba’s market value surpass Tencent’s?...
How can your app win in the competition if it cannot achieve intelligent operation?
The so-called intelligent operation focuses on ac...
PGC may be the best way to open mobile live broadcast under traffic policy requirements
(Original title: Under the demand for traffic and...
Can Douyin’s yellow V certification increase push notifications? How to increase fans?
There was no sign of Tik Tok's rise to fame; ...
The driving force behind polar cold waves: How does the jet stream shape the Earth’s climate and weather?
Tuchong Creative The westerly jet stream is a pow...
Why is user activation important? Share 3 points!
The essence of user activation is to quickly deli...
Mobile Web and Apps: Which is the Future?
[[129994]] With the popularization of mobile Inte...
Turning waste into treasure! Chinese scientists have discovered a new way to make gasoline from plastic waste, with a yield of up to 80%
Polyethylene plastics are everywhere in our daily...
Brand marketing promotion: Analysis of Marvel IP’s brand positioning strategy!
To be or not to be? That is the question. There a...
Product operation strategy of Dianping Points Mall
Life service apps are closely related to users’ l...