Internet advertising measures are implemented, 70 pages of PPT analysis to teach you how to deal with them!
|
As an emerging advertising medium, Internet advertising has developed rapidly, but problems have also occurred frequently. On September 1, with the "Interim Measures for Internet Advertising Management" about to be implemented, Internet advertising will enter a more standardized development stage. The Measures are a refinement of the new Advertising Law and a positive response to the many innovations in the development of my country's Internet advertising industry. They embody the balance between promoting the healthy development of the industry and protecting the rights and interests of consumers. With the implementation of the new regulations, Internet advertising will no longer be "arbitrary": for example, Internet advertising should be identifiable and clearly marked as "advertisements" so that consumers can identify them as advertisements. Paid search ads should be clearly distinguishable from organic search results. Pop-up ads should be able to be closed with one click. Advertisers of Internet advertisements are responsible for the authenticity of the advertising content, and advertisers and advertising operators must fulfill their obligations to check supporting documents, verify advertising content, etc. in accordance with the provisions of the Advertising Law. This article will interpret and analyze the series of changes brought about by the implementation of the new regulations one by one, in order to help everyone master the correct response posture. (Based on the author's training content in Hubei Provincial Industrial and Commercial System, with deletions) Mobile application product promotion services: ASO optimization services Qinggua Media information flow This article was compiled and published by @Tencent Research Institute Yang Leyou (Top APP Promotion). Please indicate the author information and source when reprinting! |
Recommend
Every time the volume is loud but the sales volume is small. Will the new Chery Xingtu Xingji ET be different this time?
Chery is a very "mysterious" brand. If ...
Former Baidu employee reveals the secrets of knowledge search marketing: Get over 10,000 accurate exposures per week at 0 cost!
Search engine promotion is keyword-based marketin...
2021 Bianfeng Weiweiwei talks about + research report highlights
Brief introduction of Bianfeng Weiweiweidaolai + ...
Online education app buying trends and delivery insights!
According to Adinsight product monitoring by Reyu...
Is the consecrated Wenchang Pagoda really useful?
There is a reason why the Wenchang Tower has been...
How to make a blessing video from foreigners?
How to make a blessing video from foreigners? A v...
WeChat macOS version 3.3 Beta released: New search for WeChat ID to add friends and video ID entry
IT Home reported on December 30 that on the eveni...
Three cargo ships carrying Tesla Model 3s are heading to China
According to Bloomberg, at least three cargo ship...
The 5G era has arrived! What are the security risks of the Internet that we cannot live without?
5G is the English abbreviation of the new generat...
Zhang Baosi's exclusive promotional video copywriting course, promotional video creation
Zhang Baosi's exclusive promotional video cop...
Anqing Mini Program Development Company, how much does it cost to develop a tableware mini program?
How much does it cost to develop the Anqing table...
If a bug lands on you, don’t slap it away casually, as it can be fatal!
today, Topic #Don't slap bugs when they land ...
How to deeply interpret those operational professional terms?
"After launching this activity, the daily UV...
Attention! Throat problems may increase the risk of heart disease! Most people ignore...
Compiled by: Gong Zixin Although the heart and th...