Luban’s 11.11 e-commerce marketing strategy in 2019!

Luban’s 11.11 e-commerce marketing strategy in 2019!

E-commerce advertising has three main purposes: first, sales. If the budget is sufficient, launch a large number of advertisements to increase sales quickly and efficiently. Second, create shopping festivals and promotions on nodes such as Double 11 and 618 to trigger a nationwide shopping spree. After the emergence of the new retail concept, the third goal is to create an offline experience that combines product quality and effect. Therefore, offline marketing such as pop-up stores has been very popular in the past two years.

Author: Massive Engine

Source: ByteDance

<<:  The most comprehensive summary of the solution for diverting traffic from TikTok to WeChat

>>:  From the spicy snack brand Weilong’s marketing methods, it can imitate Apple’s flagship store, so what is there to be afraid of!

Recommend

What does the "Guang" in Guangdong and Guangxi refer to?

We all know that the "He" in Henan and ...

Learn event operations from Alibaba: a premeditated "sudden" incident

It is often said in the Internet industry that &q...

Promotion tips: How to define new users?

In our product operation practice, the definition...

Can we eat the green onion?

Every summer, it is the season for eating mushroo...

Aiti Tribe Stories (27): The Growth Diary of a Neighboring Operations Engineer

[51CTO.com original article] The protagonist of t...

Latest! China map, this is the standard one!

Recently, the Ministry of Natural Resources issue...

From 0 to 1, the secret of starting new media operations

Nowadays, both Internet companies and traditional...