Of course, there is an even easier way, which is to just use my method. In this issue, taking the home improvement industry as an example, we will teach you the optimization ideas and practical techniques of landing pages to quickly reduce your advertising costs! 1. Home Improvement Landing Page Optimization Case Click on the image to view high-resolution image The overall structure is complete, but there are problems within each structure, resulting in poor conversion results on the landing page. The specific analysis is as follows: 1. The overall structure is complete It is basically composed of 5 major sections: homepage + event content + marketing components + product advantages + company introduction 2. Issues in each section ①First picture: Failed to arouse user interest ②Activity content: It is difficult to stimulate the desire to act The promotional offers are eye-catching, but the theme of the promotion is not prominent, which makes it difficult to read and stimulate the desire to act. ④Product advantage: Difficult to stimulate the desire to act It presents three major advantages: support from building materials manufacturers, service commitment, and decoration effect. ⑤Company introduction: Difficult to build user trust The structure remains consistent with that before optimization, and each section has been fully optimized internally. The specific analysis is as follows: 1. The overall structure is complete It still consists of 5 major sections: homepage + event content + marketing components + product advantages + company introduction 2. Optimization analysis of each section ①The first picture: greatly arouses the user’s interest ②Activity content: Greatly stimulated the desire to act ③ Marketing component: clearly guide users to place orders Form button: The call to action is clear and consistent with the activity content. ⑤ Company introduction: building user trust Grid diagram: showing the living room from multiple angles Quote Theme + Free Service Offer Model room theme + free home appliance discount Form header and footer : You can use limited time, limited quantity, or preferential incentives to guide users to fill in the form immediately. Conversion button : The action instructions should be clear, such as clicking to get a decoration quote, making an appointment for free design, clicking to receive a design plan, receiving 100+ decoration renderings, placing an order to get a 2,000 yuan discount, etc. Highlight the decoration style, price advantages, main material advantages, designer strengths, customer cases, service commitments, etc. Pay attention to the details and be as reasonable and well-founded as possible. (Decoration style) (Number of stores) (User volume + Honor + Cooperation with large companies) Memorize the optimization secrets, learn the optimization techniques, and rapidly reducing advertising costs is no longer a dream! Advertisers in the home improvement industry, start using optimization strategies now! Author: Qinglan Jun Source: Qinglan Project |
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