Kuaishou Promotion: 8 most popular tricks on Kuaishou!

There is a saying circulating on the Internet: Douyin in the south and Kuaishou in the north. This saying hides the evaluation of many netizens on the two major short video apps. However, as operators, or content producers, we are more concerned about how to get the greatest exposure for our works, thereby attracting more fans and finally making money!

Today we are going to talk about Kuaishou.

If you want to become popular, you must first understand the mechanism of Kuaishou.

• Review Process

After you publish a work on Kuaishou, Kuaishou will review it. This review is mainly operated by machines. If there is a problem with the machine review, a human will take over the machine's task. The purpose of the review is to prevent the display of junk content, such as pornography, violence, and blood, and videos that violate national regulations. After the review is completed, Kuaishou will give your work exposure for a certain period of time. This time is very short. During this short period of time, if your work has enough views, likes, and comments, then this video will definitely become popular. If it does not reach a certain number of views and likes during this period of time, then this work is equivalent to being dead, and there will be almost no large traffic injection. However, according to recent observations, a small number of works become popular after an hour. This has a lot to do with Kuaishou’s version updates. So if the work does not become popular within an hour, don’t rush to delete it. Wait for a while and observe.

• Recommendation Algorithm

Kuaishou has a unique circular ranking algorithm, which is different from Douyin’s recommendation algorithm. Douyin recommends incrementally from a small traffic pool to a large traffic pool, while Kuaishou ranks based on the popularity of the work.

So what is heat? Popularity = number of plays + number of likes + number of comments (must be real traffic and accumulated in a short period of time. Using third-party software to brush will result in account suspension or harmony). When the popularity is enough, it will become popular. If your work is good enough and of high quality, after reaching hundreds of thousands of plays, this work may be pushed to the top again by Kuaishou. Like Douyin, Kuaishou also pays attention to the quality of your work. The number of fans you have does not have much to do with whether it can become popular. People with many fans also go from 0 to 1. Of course, if you have many fans, it can only help increase the number of plays and likes and comments on your work, which has a certain auxiliary effect on the popularity of the work. But the purpose of becoming popular is to allow more users to see your work and attract more real fans.

Features of popular videos

First, pay attention to the quality of the work and choose good subjects.

Second, identify the target audience of your work and make sure that the audience is large enough. For example, Jay Chou is very famous and popular, and he has a lot of fans. If you publish a work and use Jay Chou's photo as the cover and write an attractive caption, such as if the photo of Jay Chou's daughter is exposed, it will definitely go viral after review, because he has many fans and many people who don't like him. There will definitely be people who curse him and people who praise him when they come in, but this is not important. What's important is that they come in to comment, which will increase the number of views and likes, and the work will be one step closer to becoming popular.

Third, and this is very important, is the cover! Because Kuaishou has a work flow display, which is different from the automatic sliding play of Douyin. The cover is as important as a person's face. A beautiful and attractive face will definitely prompt users to click habitually. If your cover is not attractive enough, no matter how high the quality of your work is, it will be useless. Only if you catch the user's attention in a short period of time and get the user to click on your work, will your work generate heat and become popular and seen by more people.

Fourth, the cover text title. The text title is also very important. A good and eye-catching title can also attract people. People have a curiosity. If your title is set well enough, it will definitely attract users to click on you. Common title settings include question method, surprise method, decryption method and so on. This will be better if you set it according to the specific content of your work.

Fifth, background music. Those who have made short videos know how important it is for a video to have suitable background music. Some videos may even become popular because of the background music.

Sixth, the originality of the work. Like other platforms, Kuaishou also has a magical automatic work identification function to protect the weight of real original works. You can find that there are many popular works in Kuaishou with hundreds of thousands or even millions of views. Some people take shortcuts and directly copy other people's works and post them to their own Kuaishou. Then there is only one result: death! You may see that these copied works may have thousands or hundreds of views, but they will definitely not be popular! Therefore, this method is not advisable and meaningless.

Seventh, the release time period. Many people overlook this point because in the 24 hours of a day, the number of online mobile users in each time period is different. There are peak periods and trough periods. The common peak period is from 7 am to 11 am. This time period includes people who just get up in the morning and habitually look at their phones, office workers who look at their phones on the bus, and office workers who secretly look at their phones.

It is best not to send messages between 11am and 2pm, as people may be taking a nap or eating during this time. The next traffic peak is around 5 to 7 p.m., the time after get off work when users tend to turn on their phones on their way home from get off work or while having meals.

The last peak period is from 9 p.m. to 12 a.m., when there are many night owls. According to Baidu's big data statistics, the number of mobile users after 11 p.m. is the largest in the day.

So why choose to post Kuaishou works during peak traffic periods? As mentioned before, after your work is reviewed, Kuaishou will give you a very short period of time for exposure. If you release the same work in different time periods, the effect will definitely be different. During peak traffic periods, there are more people and the chances are higher.

Eighth, avoid falsification and keep your account clean. Ensure that your Kuaishou account has a good record. Do not use a bad account that has posted pornographic or banned content to publish works. If your account has a record of violations and has been harmonized, your works will not be recommended. Also, don’t use third-party software to increase the number of fans and the number of views of your works. If you are discovered by Kuaishou, you will be directly blacklisted!

When your work has the above 8 characteristics, the possibility of becoming popular increases by at least 70%. No one can guarantee that every one of his works will become popular 100%. If your work is not popular, then don't be discouraged. You should learn to analyze and analyze why your work is not popular.

Popular video common types

1. Funny type.

This type of work has positioned its target audience, which is the people who want to laugh and find happiness. This group of people is very large. You can see that funny works include short jokes, real-life guest appearances in funny works, imitations, spoofs, self-deprecation, etc. There are many funny moments in life, and funny works derived from life are the most popular. You can pay more attention to the funny moments in life and create your own. Or you can find some funny clips on the Internet, prepare the props and actors, and shoot it yourself. This will incur certain costs.

2. Beautiful girls and handsome guys.

This is an era where looks matter. Since ancient times, beautiful women and handsome men have always been hot topics and popular, and both men and women like to look at them. Maybe you often see that this work is just a pretty face saying a few meaningless words, with a very high number of views and even becoming popular. In fact, the quality of this work is not high, it just attracts people's attention. People all love beauty. If you have a pretty face, you can put on some makeup, have a better hairstyle, make the background of the photo softer, and don't make it too messy, you may also become popular.

3. Seduction type.

You will definitely see such works often, with "grooves" on the cover.

Any man would want to click on such a picture when seeing it. What is going through his mind when clicking? They just want to see more revealing content, so seductive works just capture the psychology of users. It doesn’t mean that everyone is a pervert, but everyone has this curiosity. However, the quality of such works is not high enough, and the ability to attract fans is relatively poor, but it is suitable for early-stage traffic diversion, and the scale must be controlled. If too much is exposed, it will be harmonized by Kuaishou at best. After harmonization, your work will basically not be pushed and displayed. In serious cases, the account will be blocked, and there will be no tolerance!

4. Skills.

This kind of skill-based work has a high chance of becoming popular on Kuaishou, and has a strong ability to attract fans.

For example, some strong men with well-developed muscles and good bodies will post some of their own difficult training movements, such as handstands, push-ups, and horizontal bars. First, they will attract envious and jealous men, and second, they will attract hungry women. Also common are art works, where you draw current stars by hand, such as Fan Bingbing, Liu Shishi, Zhang Jie and other celebrities. The prerequisite is that you are good at drawing. After the fans of the stars come in, they will definitely like and comment on your painting skills.

Of course, there are many other skill-based works, such as ventriloquism, singing, playing the piano, magic tricks, dancing and pen spinning, etc. This is itself an era of self-media. Using Kuaishou to expose your own special skills is also a good way to attract fans. Because what you can do may not be possible for others, and if others don’t know how to do it, they will admire you and pay attention to you. It’s that simple.

5. Alternative.

I think everyone has seen this type of work. A scary cover also captures people's curiosity. Users will wonder why it is so scary. To give you a very practical example, when I was researching live streaming, I accidentally entered a live streaming room named Chen Shan. The protagonist Chen Shan in the room was born with a weird appearance. I absolutely do not mean to belittle him here. I am just here to analyze his method for everyone.

His works are actually a combination of horror, comedy, beauties and luxury cars. The superposition of multiple effects has led to his current millions of fans. The cover is his rather weird and scary face, so users who don’t know him will wonder, why does this person look like this? I wanted to find out what was going on, and over time I got to know him and started paying attention to him.

Of course, you don’t have a face like his, so you certainly can’t imitate him, but can you find out what the theme of his works is? A scary face, funny plots, beauties and luxury cars. So what I want to emphasize here is that he perfectly combines horror, comedy, beauties and luxury cars into one. This approach has a very strong ability to attract fans, and this is the reason for his success. So you can learn from his method and superimpose multiple different effects, which will have an unexpected effect in attracting fans.

6. Emotional type.

This type of work is the easiest to make, and it is not difficult to become popular. What are soul-stirring works, such as these: a man’s confession, stating that women will never know how hard men work? These works directly cut into your inner emotions and capture the weak side of the user's inner emotions. The works generally talk about views on love, life, values, etc. If the user comes in to watch and thinks what you say is right and the overall experience is good, it would be a very simple thing for them to give you a double-click.

7.Pets.

Teddy dogs, Alaskans, monkeys, lizards, turtles, Shar-Pei dogs, etc. You must have seen these pet-related works in the popular ones. Why are these works so popular? The biggest reason is that most people are kind-hearted. They will be moved when they see cute little animals, or they may have the urge to keep pets, so they will feast their eyes after seeing them. Even if users cannot afford it, they can afford it. So what if users give you a double-click just because of such a cute animal? If your financial situation allows, you can also raise a cute pet. It is a good way to attract attention and fans with it. Of course, you also have to follow the methods I mentioned earlier.

8. Hot topics.

Pay attention to the current focus of online news in a timely manner and seize the opportunity. For example, today's Valentine's Day, the Zhai Tianlin incident, etc., are all deeply uncovered, and the materials are easy to find and will not be interrupted.

9. Pseudo-originality.

What is pseudo-originality? In simple terms, it means taking popular works posted by others and modifying and re-creating them. You can change the cover of the work, some of the text and background music inside, and then publish it through your mobile phone. There is a certain chance of it becoming popular. It is worth noting that you should avoid it and avoid collision with the original work. It would be better to wait until the popularity of the original work has passed before publishing it.

10. Other categories.

Due to time constraints, there are many more categories that I will not list one by one. In short, the key is to grasp the target audience, what kind of people like to watch what kind of things, publish your work through thinking, and use your left brain to think more.

Practical explanation of how to become popular

I believe everyone has seen this kind of video, similar to PPT, with several pictures flipping through it, and many such picture works have become popular, with a high number of views, and their ability to attract fans is not inferior to that of filmed videos! I once created an account like this. A Kuaishou work had more than 300,000 views in one day and attracted 2,000 fans a day. The number of fans continued to grow in the later period, but at a slower speed.

Image source: Internet

The popular methods for image format videos are similar to those for video works, but there are a few points to note.

First, the content of the work. This requires good pictures, and it is best to express it in a way that combines pictures and texts. This requires the use of certain drawing skills, and you can use drawing tools such as Meitu XiuXiu or PS to produce it. Pictures can be searched on the Internet, saved locally, and edited with mapping tools. The combination of pictures and texts should be simple and elegant, at least to satisfy people's first visual perception.

In this way, users will persist in reading your work to the end, and if they feel it is good after reading it, they will naturally double-click it.

Second, you need to be able to create hype and public opinion.

To put it bluntly, your work must be controversial, allowing people who have read your work to express their different opinions, because everyone thinks that they are the best and the smartest, and that their opinions are the most correct. Regardless of whether the user's comments are scolding you or praising you, it is exactly what we want, because our goal is to get users to comment, and the number of comments is also one of the indispensable factors for becoming popular.

Third, the matching of background music.

Image works themselves will not be as real and credible as video works, but if you pair them with music that sounds nice or fits the scene of your work, it will definitely greatly improve the quality of your work and increase the user's viewing experience. Some people may even ask you what the background music is. Therefore, a good background music is quite important to a work.

Fourth, the writing of shared text is also worthy of attention.

When you publish your work, you will be asked to write sharing content. Here you can write relevant explanations of your work, or double-click if you like it, etc. It is always better to have text than nothing.

Fifth: The background picture and personal description of your personal homepage should be more attractive.

Because if others want to follow you, they will definitely go to your personal homepage to take a look. If your pictures and texts are attractive enough, it will greatly increase the possibility of others becoming your fans.

A few tips to help your work become popular

The following methods are only to help your work increase the chances of becoming popular, and they are of certain value.

1. After your work is published, notify your friends to double-click to comment immediately.

2. You can use your own small account to double-click to comment. The purpose is to increase the early popularity of the work and register several small accounts. Or you can use mutual fan groups to increase the popularity of views, double clicks and comments on your work in a short period of time, further increasing the chances of your work becoming popular.

3. Use your own small account to comment on other people’s popular works (those with many views). The comment can be: If you want to see more exciting videos, please click →→@your big account.

4. Use your big account to reply directly to the popular works. If you want to see more interesting videos, please click me. (Don’t do it too frequently with a big account. Just comment 2 to 3 times within an hour. You will be banned if you comment too frequently.) The purpose of doing this is to directly attract traffic and bring user traffic from other people’s popular works into your works. A very feasible method.

5. Share on other platforms. When you publish your work, a sharing interface will appear. You can share it to WeChat Moments or Sina Weibo, so that your friends on Weibo and WeChat can also see it. When they see and click on it, the number of views of your work will increase. Although there will be no comments, you can get real and considerable traffic. Kuaishou also attaches great importance to off-site traffic. Large off-site traffic will also increase the possibility of your work becoming popular.

6. Post in QQ groups and follow each other. There are many such groups. You can follow others, then send your work to others and let them double-click to follow you.

7. Many people overlook the fact that there is an area in Kuaishou called the Same City. People who are in the same city and closer to you will see your work in the Same City area. So it is also a good idea to choose to publish your work in a densely populated downtown business district.

8. Based on long-term observation of Kuaishou, it is best for each account to publish 1 to 2 works a day, as this will give you the highest chance of becoming popular. It is meaningless to publish more works, unless the quality of your work is particularly high, in which case Kuaishou will give you a third chance to become popular. After a work is released, if the number of views increases significantly within 15 to 30 minutes, then it is almost popular. If it cannot exceed 2,000 within an hour, then the work is almost dead.

Author: Tangge

Source: Digging pond

Related reading:

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