How to increase the click-through rate of Tik Tok short videos?

Today I will share with you (what types of Tik Tok videos have high click-through rates, what types of Tik Tok videos are more popular, and methods to increase the click-through rate of Tik Tok videos).

1. Technical Flow

The technical flow was the main type of short videos that Douyin focused on in its early days. Taking Douyin’s official TVC promotional video as an example, the video shooter made good use of video techniques such as lighting, camera movement and editing, and combined it with cool electronic drum music to create a psychedelic, exciting and trendy visual style.

Technical-style short videos win with their creativity and shooting skills. They are the first video style to appear on the Douyin platform and are still very popular.

Technical players are mostly male players who love to study, but because the game is difficult and requires a lot of effort to keep up to date, technical players are a rare group on the Douyin platform.

"Black Face V" is one of the few truly talented technical players on Douyin. He is known for never revealing his true face, unexpected video creativity and powerful editing techniques. He has 24.32W fans on the Douyin platform, over 100 million views, and a total of 150 million likes. He is a superstar on the Douyin platform. This also shows that Douyin users love pure technical players.

Black face V (screenshot source: Douchacha)

2. Music and Dance

Douyin’s product positioning is “a music short video community focused on the new generation”, so music and dance short videos are the largest type of videos on Douyin.

Taking the most widely spread "Seaweed Dance" as an example, its magical and brainwashing music and dance attracted countless ordinary users and celebrities to spontaneously shoot and spread it. The later dance innovation introduced cute pet elements, and the cat's soft and cute dance made the "Seaweed Dance" spread even faster.

Finger Dance

In addition, finger dance is also a widely circulated music and dance video on the Douyin platform. In order to reduce the difficulty of video shooting, using fingers to perform dance is a very convenient and interesting way. Finger dance is deeply loved by Douyin users.

Music and dance videos have also extended to lip-sync videos. You only need to choose a suitable song or dubbing as the video accompaniment, and the video shooter only needs to lip-sync and perform the corresponding scene. This video shooting method is simple and easy to operate, and is loved by many handsome men and beautiful women.

3. Beauty and Cosmetics

Douyin is a gathering place for many handsome men and beautiful women, so naturally there are many beauty videos. Currently, there are four main types of beauty videos on Douyin:

①Simple makeup demonstration.

②Use masks and instant editing to create a huge contrast between the before and after makeup effects.

③Weird makeup.

④Makeup removal challenge.

Beauty videos usually attract attention with their before-and-after contrast effects, fully demonstrating the host's superb makeup skills. Users usually follow the host in order to learn makeup techniques, so beauty videos later extended to more detailed categories, such as the Z-shaped eyebrow drawing method, how to draw highlights and shadows, etc.

Beauty videos usually also show the brand of cosmetics used, so beauty videos have also become a gathering place for product recommendations.

In addition to cosmetics recommendations, the host also recommends more magical makeup or skin care tools, which are deeply loved by many Douyin users.

However, beauty videos have not yet developed into the territory of micro-business purchasing agents, and the purpose of product display is still relatively pure. It is more likely that they will develop into beauty shopping guides in the future.

4. Life skills

Videos about life tips also have a considerable number of videos and likes on Douyin. Douyin users often say in the comment section: "Douyin taught me..." It can be seen that skill-sharing videos are popular among users.

Life has tricks

So far, many videos on life skills have become popular on Douyin, triggering many attempts and imitations, such as Haidilao’s homemade ingredients, CoCo’s best matching, self-sewing trouser legs, tapping twice to take a screenshot, fancy shoelace tying, how to make amber and fast multiplication teaching, etc.

Many products have become popular in Douyin's life skills videos, such as Haidilao, shoe-brushing sponges and mini juicers. Many businesses have gained popularity and sales through this video marketing.

As users create more and more original content, businesses taking the opportunity to market have also joined the battlefield, and the connection between Douyin and products will be further strengthened.

5. Emotional

Videos with emotional content, such as situational skits, reading poems for you, etc., are common on various platforms.

But in comparison, the demand of Douyin users for “short and sharp” content also requires those who tell emotional stories on Douyin to be able to edit more skillfully and to deliver the “emotional” elements in the content more accurately and quickly to make the audience’s hearts tremble.

6. Cute Pets

Most people will not refuse cute pet videos, so Douyin users who have cute pets at home will also put their own cats or dogs on Douyin videos and play with their cute pets.

Talking Liu Erdou

Following the cute pet seaweed dance, "No spirits are allowed after the founding of the People's Republic of China" has become another major video tag on Douyin. Users take pictures of their pets' "unusual" performances and use "ghostly" music to create an atmosphere, which often gets a high number of likes.

7. Parody

Parody videos bring joy and relaxation to viewers, and also receive a lot of attention and discussion. There have been many spoof challenges popular on Tik Tok. One of the reasons why these spoof videos can be widely spread is that they are easy to imitate, but we should also pay attention to the scale of the spoof. Please also indicate in the video that you are not allowed to imitate.

Author: Xiaoxi Operation

Source: Weiwei (ID: 383682079)

This article is contributed by the author. Please contact the author for reprinting.