Kuaishou live streaming sales operation skills: How to efficiently carry out live streaming sales

Everyone envies the live streaming sales capabilities of the big anchors on the Kuaishou platform. In one live broadcast, they can sell tens of thousands of items and generate sales of millions. So how do they do it? Today we’re going to talk about how to efficiently sell goods through live streaming.

If you want to sell goods through live streaming on Kuaishou , you must first open a Kuaishou store. The steps to open a Kuaishou store are:

1. To open a Kuaishou store, go to [Kuaishou Store] in the platform [Settings] and follow the path and operations to open it.

2. There are two options when activating: individual and enterprise. Choose according to personal circumstances. If you choose an enterprise, you need to submit business license, contact person and other information, and the principal information must be consistent.

3. Different deposits are required for different categories, starting from one thousand yuan.

4. If you already have a store on other e-commerce platforms, you can also directly submit the product link of the third-party platform.

After opening a Kuaishou store, we can engage in live streaming sales. So how can we improve the input-output ratio of live streaming sales? You can mainly start preparation from the following aspects:

1. Preparation before live broadcast

a) Choose suitable products based on the tone and positioning of the live broadcast account.

b) During the trial period, interact with fans to select suitable products.

c) Select a certain amount of test shots, each showing a different product, and determine the product based on the feedback data.

2. Prepare the live broadcast script

a) Every live broadcast is a carefully prepared performance, so a script is required.

b) The script should include the live broadcast segments, performance order, timing of product introduction, product price, preferential measures, product features and highlights, and answers to interactive questions.

3. Select the live broadcast time

a) Choose appropriate live broadcast time according to different product categories. For example, clothing accounts and food accounts should choose different times.

b) The prime time is generally 7-8 am, 1-2 pm, and 8-10 pm.

c) Each live broadcast should last between 1 and 2 hours.

4. Live broadcast warm-up

a) At the end of a live broadcast video, a preview of the next live broadcast is given, and the live broadcast time and the products to be sold during the live broadcast are also stated.

b) The account can directly publish a short live broadcast to preview a certain live broadcast.

After we have made the above preparations, we will enter the stage of live streaming and selling goods. So what should we pay attention to during the live streaming and selling process?

1. Introduce products from multiple dimensions

a) An interesting story or history behind the brand or product.

b) Product appearance features and usage and display features.

c) Use humor to compare products.

d) Conduct social Q&A sessions with fans and audiences.

2. Operational actions during live broadcast

a) Remind the audience to focus on themselves.

b) Use raffles and welfare activities to promote transactions.

c) Just like TV shopping channels, use discount prices to pressure customers to buy.

In order to conduct live streaming sales efficiently and make it better and better, of course, data analysis is indispensable. The main data we need to pay attention to for live streaming data are: viewing volume, comment volume, fan growth, comment quality and transaction volume. For the analysis of live streaming data, we can use the Kuaishou version of Feigua Data to conduct live streaming data analysis.

In the Kuaishou account search of FeiGua Data Kuaishou version, enter the Kuaishou account for which you want to analyze live broadcast data, such as: Xin Youzhi

Click "View Details" and the live broadcast data analysis on the broadcaster's details page will analyze the account's operations from seven dimensions, including sales trends, gift income trends, crowd peak trends, barrage trend, likes trend, live broadcast duration trend, and gift value trend.

In addition to the above 7 types of curve trend charts, it also provides live broadcast fan portraits, as well as the top rankings of gift-giving users and barrage word clouds.

The live broadcast records of FeiGua Data Kuaishou version can help everyone understand the overall situation of the live broadcast, including the sales volume, sales revenue, number of products and gift income of popular live broadcasts. Not only can you learn about the start time, duration, and gift income of each live broadcast, but you can also further understand the live broadcast method of the broadcaster through three aspects: live broadcast data analysis, live broadcast product analysis, and live broadcaster analysis.

At the same time, in the process of data analysis, we should also pay attention to the review and analysis of the situation during the live broadcast, as long as the following two points are met:

a) Review the live video from the perspective of a viewer, record the flaws in the transition, intervention, promotion, and interaction during the live broadcast, analyze the causes and make improvements.

b) Compare the data of each live broadcast with historical data to determine the popularity of the live broadcast and product.