Wedding photography Tik Tok shooting tips!

In the past four years, the wedding market has grown at an annual rate of 2.4%, and the market size has reached 1.5 trillion. In the past five years, the revenue scale of wedding photography has increased by 13% annually, reaching 130 billion. Currently, there are 450,000 companies in the photography industry and 180,000 companies in the wedding dress industry. The brand structure is gradually forming a tiered structure, mid-level enterprises are competing fiercely, and online marketing has become an important promotion channel. Wedding photography accounts for 72% of the consumption on Douyin, making it a new star in the wedding photography industry.

At present, there are many businesses in the photography industry that are promoting themselves on TikTok. However, the routines are basically similar, and they basically all involve flash pictures to showcase the works. Users are no longer interested in this approach. It’s time to embark on a new creative direction. For example, you can share shooting tips and daily shooting highlights to convey valuable advice, tips and tricks, as well as resources to attract fans and customers. Here are some suggested shooting ideas:

Tik Tok wedding photography industry video sharing trend 1 : Introduce your video

Caption your videos with text that provides context for the content you're sharing.

Before and After: Whether you introduce your final shot at the beginning of your video, the end or the conclusion, or do both, your audience wants to see how you got from point A to point B.

Behind the Scenes: Showing multiple angles, your camera settings, and other tips on creating the ultimate amazing photo. Editing Process: Give your audience an insight into how your images are edited and processed. When taking a computer or screen recording, you can add a text title or brief narration to this section. Make sure to speed up your video so that your entire workflow is captured quickly. As shown in the following figure, the effect data of likes, comments and reposts are quite good.

Tik Tok wedding photography industry video sharing trend 2: photography skills

Building on the idea of ​​tutorials, we see TikTok creators sharing photography tips — often in a DIY way to achieve high-concept and creative photography effects. This is usually more suited to maximizing the camera on a smartphone, but it can also be applied to DSLRs.

Currently, the click-through rate of vertical videos on Douyin is 1.44 times higher than that of horizontal videos, the interactive effect is increased by 41%, the playback completion rate is increased by 9 times, and the visual attention is increased by 2 times! Since most smartphones are held in vertical mode, Tik Tok uses a swipe-down refresh button to display new content, so vertical videos are more suitable for mobile phone screen sizes, giving users the best viewing experience.

If you are a professional photographer and considering it, then you can’t thank these photo hackers enough, you might be surprised at the courses they offer. This tip is all about utilizing everyday objects and ingenuity, two things that can help you take your next shoot to the next level. As shown in the example below, sharing mobile phone photography skills is closer to the public psychology. If the number of likes reaches more than 1 million, more people will follow the account to learn and imitate the shooting skills.

Tik Tok wedding photography industry video trend 3: Sharing secret spots (on the spot)

Share the scene or location where the video was made. Like Instagram Stories, these real-time moments highlight the author's working life - which is a great inspiration for budding professional photographers. Additionally, they often break down how and where to access these locations. For this trend, you need to share your favorite locations and then follow up with images taken from each location. This is how internet celebrity check-in spots came into being. As shown in the case in the figure, the number of likes for a single video has reached 70,000. As the video is updated in episodes, the effect can be imagined!

Tik Tok wedding photography industry video sharing trend 4 : (Photo) Challenge

We can’t share Tik Tok’s article without mentioning the challenge. Here are some of the challenges we’ve seen recently in the photography world.

Tik Tok Challenge: Stars (Light)

The concept is simple. Cut shapes into cardboard or paper and use it to manipulate light in photography. genius!

Tik Tok Challenge: Water Puddle

This challenge involves using water and glass to fake reflections on previously captured images.

Tik Tok wedding photography industry video sharing trend 5: shooting highlights

When it comes to TikTok photographers, you’ll find videos poking fun at the relationship between client and photographer, the editing process, and other industry-specific humor. Like most videos on TikTok, these are funny, silly, and relatable. And most importantly, it's easy to operate! This is a great opportunity to attract clients by showing the photographer's personality and sense of humor.

In addition to platform trends, you can also increase potential customers by sharing some shooting ideas to attract more users to watch your videos. This issue brings you 5 creative photography themes, which are very cool, highly operational, and low in difficulty. They can be used as a reference for video operations in the Douyin wedding photography industry!

1 false floating

You will need the following equipment: a bunch of balloons (or umbrellas), a table that is not too high or too short, and a slim model who is not afraid of heights.

After the tools are ready, the operation is simple: let the model hold a balloon (or an umbrella), stand on the table and prepare to jump down, as shown in the picture below: Why do we say "the table is neither high nor short"?

The height of the table directly affects the photographer's shooting time and the model's safety.

Use a high-speed shutter to capture a photo of the moment, creating a fake floating photo: It should be noted that it is best to use edge composition, and the model should jump farther away to avoid the table (or other objects that step on the feet) entering the picture; at the same time, the model's appearance and expression should remain consistent and natural (therefore, there should be no fear of heights).

Umbrellas can also achieve the same effect, but there are certain requirements on the quality of the umbrellas. It’s best to take the photo at the moment the model just jumps out to avoid the umbrella from getting deformed: Do you think the photo is still not good enough and not attractive enough?

Then find a white wall (or other relatively clean scene) as the background, take a picture of the model jumping down, and then use post-production software to pick up the photo and change the high-altitude background (such as clouds and high-rise buildings)~

This type of photo is full of supernatural feeling, quite cool and absolutely eye-catching - the only beauty and weakness is that it has higher requirements on your post-production technology. It is necessary to integrate the foreshadowed characters into the new background, which requires a lot of post-production work.

Of course, if there is really a high level of post-processing software, the difficulty of photographing the subject will be greatly reduced.

The model doesn't need to jump at all. You don't have to take multiple photos. You just need to place the table and chairs on the model's feet.

2. Focus "Manual" focus

You may be more curious to see this subtitle, or even a little disdainful, "Manual focus is not just about turning the focus ring, where is the creativity!"

The "manual" focus here is different from traditional manual focus.

You need to remove the lens and place it in front of the bayonet. Don't let the lens touch your body: the photos you take will have uneven and strange out-of-focus. Are you creative?

3.Special shape light painting

The principle of light painting is well known to everyone. You can use light objects to draw patterns in the air and use long exposures to record the movement.

However, if you want to create multiple special photo patterns of the same shape, it is impossible to draw each pattern again - it is difficult to ensure that all patterns are identical.

Prepare some small items to easily complete the big picture:

A small cardboard box, a solid stick, a paper cutter, an LED light, and a roll of filter paper.

First draw the pattern you want on paper, stick it on the bottom of the carton, and then use a paper cutter to cut the hollow according to the shape: the custom design should not be so complicated, otherwise, this step will be very difficult and clumsy children will cry.

After cutting, stick the colored filter paper on the bottom of the box: Finally, place the LED light inside the box to achieve the effect.

Using this tool, you can easily create multiple identical, shaped light drawing patterns on a black background.

4. Cool fireworks effects

You will need the following equipment:

Fireworks and colorful lights.

You need to light the fireworks, then set up a tripod, set a long exposure, turn on the colored lights, and have an assistant slowly turn the fireworks and colored lights and walk back and forth around the model. It is best to install an ND filter to shoot the subject or wait until dark.

The above is a sharing of new creative directions for Tik Tok wedding photography industry videos, which can attract many potential customers. In order to let users know the identity of this Douyin account more clearly, we can register a Douyin Blue V account. Official certification can increase user trust.