7 important details of Toutiao’s information flow delivery can increase your conversion rate by 50%!

As WeChat and Weibo operations become increasingly difficult, many brands have quickly switched to “potential” social platforms, seizing the opportunity like a snowball. Are you also considering expanding into new social arenas beyond WeChat and Weibo?

This time, we have sorted out the brand marketing opportunities of the three major social platform "blue oceans" - Zhihu, NetEase Cloud Music , and Toutiao !

Qinggua Media would like to share with you today: 7 details about Toutiao that are most worthy of your attention!

Toutiao's unique advantage is that it can provide users with personalized content and achieve accurate push based on data mining and engine recommendations through machine learning.

Users are mainly concentrated in 2nd- and 3rd-tier cities, 60% of them have a high school education or below, and their income is mainly concentrated below 4,000 yuan.

Why are they on Toutiao? It is not only for the purpose of looking at social hot topics, but also for browsing some relaxing content, satisfying leisure and entertainment, and filling up leisure time.

——Because it is the technical recommendation mechanism, not the social recommendation mechanism, that determines the content of the user page. Therefore, the traffic does not gather around big Vs, but is based on the keywords , tags, and topics of the content.

(Refresh = pull down with your finger to display a new item and refresh the new page) The first 8 refreshes will prioritize the display of ads sold by CPT (Cost Per Time). The 9th to 10th refreshes will default to GD ad slots (Guaranteed Delivery ads). After the 10th refresh, competitive bidding ads will be displayed.

For example, BMW used PMP to launch all 20 models within 69 days, achieving 22 promotional demands, 105 million total exposures, 2.07 million total clicks, and 18 targeted population tags.

Make good use of media system analysis + background operations. The background supports oCPC (you can set the target cost and let the system help you find the "right person"), and circle the target users through intelligent targeting + APP behavior targeting + delivery of specified interest keywords.

For example, during the delivery period, Amap dynamically tests and adjusts materials to meet user needs. The optimized information flow ads reduced the “activation cost price” by 37%.

Regional photography, home furnishing brands, etc. can use regionally targeted and performance-based advertising on Toutiao to help them efficiently obtain sales leads.

Recently, Toutiao acquired Face and is rumored to have started producing online variety shows and dramas. This shows that Toutiao is also actively expanding its traffic.

For advertisers, this may be an opportunity. But in promotion, it is more important to integrate various channels and cooperate with each other to maximize the promotion effect!

For Toutiao advertising , please contact Qinggua Media official

The author of this article is @兔子. It is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, advertising platform, Longyou Games