Internet Marketing Promotion Plan for Wedding Photography Industry

A sentence like " He said that any beauty that people praise about you is not as beautiful as you are now " plus nine romantic and happy photos of foreign customs, this was once the content of a Weibo post about wedding photography.

I would like to ask you, if you were in my shoes, would you have the urge to get married when you saw this Weibo post for the first time? I do have one anyway, but when I think about it I feel sad. It's embarrassing that I don't even know where my other half is.

In fact, what I want to share with you today is about how to use copywriting and pictures to get to the audience's inner pain points and create a wedding photography promotion that will make the audience fall in love at first sight? I personally summed it up in eight words: " Either you feel sad or you feel moved ."

Below I will analyze three cases and also share my own adaptations to see if there are different effects.

Material form: Nine-grid

Contents of the copy:

How much does it cost to take a set of wedding photos at a travel photography destination in Xiamen?

Honeymoon trip + wedding photos + hotel all-inclusive

To know the price, please leave a message【1】

If you want to know more about the event, please leave a message【2】

Click here for more benefits☞ Free wedding photos

Case Study:

The exquisite materials of fashion travel photography are easily favored by the audience. The copywriting is simple and direct, and the one-stop service of honeymoon trip + wedding photos + hotel is clearly presented to the audience, which has a certain cost-effective appeal.

However, if we use soft copywriting combined with exquisite materials from fashion travel photography to tap into the audience's inner aspirations for beauty, we will also achieve different results. Through soft copywriting, the audience can associate it with the picture of him/her and his/her significant other in this situation the moment they see the copywriting and pictures, thus transforming complex commercial advertising information into the audience's beautiful and poetic vision . This is also a technique for photography promotion.

Adapted text:

Go to Gulangyu Island in Xiamen with her.

In the afterglow of the setting sun,

Leave the most beautiful memories with him,

And the most romantic honeymoon.

We are here waiting for the wind and for you.

To know the price, please leave a message【1】

If you want to know more about the event, please leave a message【2】

Click here for more benefits☞ Free wedding photos

Different copywriting can stimulate different potential emotions in consumers' minds and stimulate their desire to consume. The value of copywriting is to create a sense of tension, making them think that if they don’t consume it quickly, it will be gone.

Of course, copywriting full of curiosity can always attract the attention of the audience. You know, human curiosity is a magical thing. As shown below,

Material form: Video

Contents of the copy:

#Take photos first and pay later. Unconditional refund if you are not satisfied with the photos#

shock! You can actually take wedding photos like this in Beijing! ! !

Click to view the price list

Tel: 15811250702

Material Analysis:

This case makes full use of consumers' curiosity , using words such as " shocking " and " unconditional " coupled with gorgeous video images to leave the audience with some suspense, thus arousing the audience's desire to learn more about the content of the wedding photography. Leave some wiggle room for the audience, and make them feel: Even if I buy it, I can still get a full refund if I’m not satisfied, so I might as well give it a try. This easily captures the audience's psychology and successfully promotes the promotion.

Of course, we can also integrate tension and curiosity , and use beautiful video images to make the audience's curiosity more intense. If you hesitate, you may miss more than just an opportunity to take wedding photos!

Adapted text:

You can imagine the romance of a date under the Eiffel Tower

But you can’t imagine the true feelings of taking wedding photos in Beijing’s hutongs.

Don't miss this time.

Don't miss her.

This is where we understand you best.

Click to view the price list

Tel: 15811250702

Everyone is very afraid of losing. For example, if you pick up 50 yuan on the ground and find out it is counterfeit, you will not be too sad. But if the 50 yuan in your pocket is taken away by a thief when you pick up the money, you will be very angry. Isn’t it funny if you think about it carefully? It’s the same loss of 50 yuan, but we don’t care if we don’t get it, but we feel very uncomfortable if we lose it. So we can apply this psychology in promotion. I won’t tell you how happy you will be if you buy my products, I will tell you that you will be sad if you don’t buy them. Take the following case,

Material form: Video

Contents of the copy:

Whether you are getting married in 2017 or 2018

Come and try it!

What if I win?

GO→→Free draw for [wedding photos]

Material Analysis:

Use free photo opportunities to attract the audience's attention , and use exquisite video performance to enhance the audience's desire to obtain it . The copy uses the words " give it a try " and " what if you win " to cleverly convey to the audience the mentality of "If you don't participate in this activity, you will miss a chance to take a free photo, and this opportunity will be taken away by someone else. Wouldn't you feel sad? "

It's like what I said above. I'm not going to show you how great the results are through this shoot. I just want you to know that the choices you make will make you feel bad. As for the effect, you will know it naturally once you participate.

Summarize

Compared with the above cases, it is not difficult to see that no matter what form it is, for wedding photography promotional advertisements, we must pay attention to one thing: we must get to the user's pain points in order to capture the user's heart. The combination of copywriting and illustrations or video content must attract the audience's attention, and with both soft and hard tactics, user retention will come naturally.

The author of this article @ APP干货铺is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

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