For Dragon Boat Festival brand marketing, Weilong actually launched spicy rice dumplings!

When it comes to brands that catch on to hot topics at an astonishing speed, we have to mention Weilong , the leader in the spicy snacks industry. Whether it is the Apple-style web design or the Double 11 "Goods Appraisal" advertisement, it has left us with an indelible shadow, oh no, impression.

With one month left before the Dragon Boat Festival in 2018, Weilong has already started to "make trouble". This spicy rice dumpling named "One Spicy Explosive" is Weilong's new product for the Dragon Boat Festival.

Did you see the chili slices stuck on the rice dumplings in the poster below? This means it is a spicy rice dumpling. From now on, rice dumplings are no longer just sweet and salty. Foodies with strong flavors, you are in luck!

Weilong spicy rice dumplings
Injecting the Internet celebrity gene into Zongzi, traditional food also becomes trendy

It is soft, tender and spicy in the mouth, with rich ingredients inside, wrapped in pork belly, sausage, pickled plums and Weilong konjac. The layers of flavor are passionately interpreted between the lips and teeth, and you will encounter a different Sichuan flavor. The burning taste buds have been confirmed to be Weilong’s “Original Brown”. I give 100 thumbs up to this copywriting !

Weilong had already used the nutrition facts table joke in its previous design imitating Apple. This time, the old joke is used in a new way and it doesn’t feel outdated. After all, the minimalist style is still very popular.

Let’s take a look at its outer packaging design, a six-grid Rubik’s Cube gift box with five unique sides.

If you don’t think carefully about the small posters above, you still won’t quite understand what “five different sides” mean. In fact, Weilong put a lot of thought into the design of this packaging. There are 6 inner packaging boxes, with different patterns printed on different sides. With 5 arrangements and combinations, you can get 5 different cute theme pictures, including funny little people, chili classroom, popular Internet vocabulary, etc.

In addition, Weilong’s official flagship store also changed its website design to promote this new Dragon Boat Festival product.

A cute illustration page. It turns out that the protagonist "Weilong Zongzi" in the illustration is the cartoon character in the "Funny Little Man" of the packaging design. It is indeed very thoughtful.

In fact, the idea of ​​spicy strips and rice dumplings was not the first one that Weilong officials thought of. It all started when a famous Weibo user had a sudden idea while eating rice dumplings for breakfast and asked his fans to recommend some special rice dumplings. Netizens have been recommending the “special” spicy rice dumplings, and a big V took the opportunity to post a message @Weilong requesting that spicy rice dumplings be made. So, in less than a week, Weilong produced the "spicy strips rice dumplings", which was really fast.

At present, several official Weibo accounts have joined forces with Weilong to create something, jointly launching the topic #这是一个辣条有点皮# and giving away spicy noodle dumplings.

How do you think about this operation of Weilong?

Are you tempted by the spicy rice dumplings?

The author of this article @Chili compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, advertising platform, Longyou Games