In-depth practical information | The most comprehensive guide to 360 information flow advertising is online

“How do I optimize my account?”

“How to solve the conversion gap?”

“What if there are clicks but no dialogue?”

The above are some of the most common problems in the process of information flow promotion. From the above, we can see that everyone’s questions are very targeted, which also proves that everyone has a clear understanding of their own pain points.

But I want to say that you have overlooked a very important point: channel. The choice of channel is very important, and often the channel determines everything.

Your familiarity with channels means whether you can choose the right channels for the products you promote, and also means whether you can achieve good results from the promotion.

Today, we will take the 360 ​​information flow channel as an example and explain its delivery techniques from three aspects: channel characteristics, operational matters and common problems.

360 information flow advertising realizes the coordinated development of information flow advertising on PC and mobile terminals, and perfect integration with tool products. It has three major advantages: massive cross-end resources, world-leading personalized redirection technology, and functional and sophisticated delivery models.

1. Advertising platforms : 360 Browser, Security Guard, etc.

2. Advantages : Large PC traffic, high coverage, based on 360 search, can be placed according to keywords

3. Disadvantages : Multiple and diverse cooperative media, poor traffic quality, and high testing costs

4. Advertising suggestions : web games, medical care, products and other large audience industries

5. Advertising style :

Single image/animated image style, reference CTR: 0.8%-2%

Large image style, reference CTR: 1%-2.5%

Multiple image styles, reference CTR: 1.2%-2.2%

Video style, reference CTR: 1.7%-2.6%

Three-image style, reference CTR: 1%-2%

6. Display location : 360 Navigation, 360 Browser, Quick Video, 360 Entertainment, Today's Hot Topics and cooperative media, etc.

7. Position : PC information flow > scene window advertising > PC standard display advertising > premium product advertising

8. Targeting: DPM crowd package targeting, full network intelligent targeting, designated media package, designated advertising space

1. Delivery strategy :

01. Small budget: Use DPM audience package - precise keyword audience delivery

02. Big budget: intelligent targeting across the entire network, choose media packages, industry packages, data markets and other broadly targeted intelligent delivery

03. Give priority to large-size creative images for better results

2. Notes :

01. 360 information flow delivery is very dependent on the previous results. The conversion cost of the first 1-5 is 1.5-2 times higher. It is recommended to pause directly and retest

02. 360 information flow is particularly prone to explosive growth. It is best to set a planned budget in the early stage to prevent consumption delays and dry consumption without conversion.

360's bidding promotion and information flow promotion are on the same platform. After we log in to the account and enter the background, click "Display Ads" and select "Delivery Management", and then start building the plan.