How can short videos use Baidu to accurately attract traffic?

I haven’t written an article for a long time. Today I took some time to write an article, which mainly talks about the thinking and gameplay of short videos to attract traffic on Baidu.

Baidu's traffic is still very large now. After all, there are many users and many questions. Many users search for nothing and look for Baidu when they have questions. They all want to find answers to their problems through Baidu.

But the question is, do users nowadays prefer to read boring articles or watch lively and interesting short videos?

It is not difficult to find that people nowadays do not like to read articles, but prefer to watch videos, and they must be short videos. Therefore, short videos are still in their bonus period on all major platforms so far.

What about Baidu? Many people may say that Baidu is not a short video platform, so how can short videos develop on Baidu?

I can say this: Although Baidu is not a short video platform, it includes short videos from major video platforms and gives the best ranking, so that users can see the video at a glance when searching for questions. Moreover, the conversion rate of users coming from Baidu is super high because they themselves want to solve the problem.

Then you can understand that Baidu is a bottomless ocean. As for other video platforms such as Youku, iQiyi, Haokan Video, Youku Video, Bilibili Video, Weibo Video, etc., as long as the short videos you make are posted on these platforms, Baidu will well include the short videos, and then generate rankings and video aggregation. Generally, the video aggregation degree is below the bidding. The rest is up to the user to search.

The aggregation effect is shown in the figure:

What about boring articles? You can see that many people who call themselves Baidu article masters now teach people to write articles that are pieced together, add contact information, and then post them to classified information websites, B2B, blogs and other article platforms.

In fact, we haven’t written articles for a long time. The only one we do now is Baixing.com, which is just pseudo-original. However, most of the articles are for branding. The rest we do video marketing. Because the video is not only well included and ranked, Baidu also provides an aggregation page. Recently, there is a new hot discussion on Baidu, which has a better effect on video ranking.

Therefore, if you readers are interested in video traffic generation, you can read today’s article. I will pass on our gameplay ideas to those who are interested. If you have execution ability, you will see the results in at most half a month.

As shown in the picture, this is the result achieved by one of my students in about half a month, and the conversion rate is super high. The deal was closed after just two sentences:

Without further ado, let's get down to business. Our studio has been working on video traffic diversion for four years, and we have done so on Toutiao and Baidu. Of course, we have also been deeply involved in platforms such as Bilibili. Therefore, today’s article is mainly to teach you how to make short videos to attract traffic on Baidu.

The six main modules are:

Module 1: Select, test, and determine the video platform to be used

Module 2: Tips for obtaining an account

Module 3: Copywriting skills

Module 4: Video production techniques

Module 5: Tips for publishing videos

Module 6: Batch scaling, persistence is victory

It is probably these six modules that can maximize the video traffic. Of course, this is just a thought process. The specific technology is still reflected in the video production. If you don’t know how to make videos, you need to keep learning. But this article can give you the best ideas. Let's talk about them one by one:

Module 1: Select, test, and determine the video platform to be used

The first step is very important. The current video platforms include: Youku, iQiyi, Haokan Video, Bilibili, Weibo Video, Sohu, Toutiao, Dafeng, etc.

Although there are many platforms, you still need to test them yourself, because the platform algorithms are different every day. For example, iQiyi cannot dictate WeChat, but Youku can. Then we have to customize different video marketing content according to the algorithm.

Moreover, videos posted on some video platforms can only be included and ranked, but cannot be aggregated together. For example, videos posted on Sohu accounts cannot be aggregated. Therefore, you need to post videos to test what the rules of these platforms are, and then organize them.

I have to say here that different industries have appropriate and various problems with the videos they post, so you need to do more testing in your industry. You can add oral WeChat, watermark WeChat, public accounts, etc. to the video, and then post it for testing.

Module 2: Tips for obtaining an account

Here is a tip on how to get an account. You can register by yourself, but you need a mobile number. If you don’t have a mobile number, you probably won’t be able to enlarge it.

Another way is to go through channels. There are many channels now, for example, you can search on Taobao, or register through registration cards or traffic cards, etc.

We are now almost always looking for finished product channels to do this. Of course, this method is recommended, because if you are faced with account suspension and other situations in the future, a small amount will definitely not work.

Module 3: Copywriting skills

Copywriting is super simple. For example, the content of a video copy we make is common sense. Common sense articles are the easiest to organize. We can copy others' articles on industry websites, and then reduce and modify them to about 300-500 words.

How to find industry websites? I will teach you a method. Search for product words + "industry common sense" on Baidu, such as "common sense" in tattoo and embroidery. If you search on Baidu in this way, you will find many common sense articles. As shown in the figure:

You can just organize these contents and make some modifications before using them.

So the question is, how do we insert our ads? This is a core issue. Let me tell you, one of our methods of adding ads is to guide users to actively search for brand words to find us. But the prerequisite is that you have to prepare articles about brand words in advance. The articles are mainly distributed through Baixing.com, and can be directly linked to WeChat. As shown in the figure:

The introduction is simple: share professional knowledge from an expert's perspective, and the ad begins with "Hello everyone, I am Teacher XXX, today I will share with you how to make money with tattoos. If you also want to learn tattoos, you can search for Teacher XXX online to find me, and then communicate with me one-on-one."

It’s actually that simple. If users really want to learn, they will find you based on what you have learned. Of course, the bait part still needs to be polished. I just gave a brief introduction and you have to research the details yourself.

Well, after the copy is written, you have to record it. This can be done by a real person. It is strongly recommended to record it by a real person. Find a headset and a mobile phone and open the recording software to record, and then import it to your computer.

Module 4: Video production techniques

Making videos is actually very simple. If you have the basic knowledge of video editing, there will be no problem. What we do most often now is remixing videos. If you don’t have any basic knowledge, let me tell you how to mix and cut.

In fact, it is just mixing together videos of the same industry. For example, if I am doing interior decoration, then if I want to mix a video, I have to find video materials of decorated houses. The more I collect, the better. Then I can put the videos together through vivid description or PR random editing, and add text and recordings, and the video is half done. Therefore, it is easiest for people who know video editing to do video marketing.

If you are a newbie, it doesn’t matter. You can talk to the island owner about video editing. I have a set of vivid video editing tutorials that I recorded myself.

There is also the need to add subtitles. Many people first use the subtitle function of PR and Huishenghuiying to do this. Actually, there is a trick. Here I will tell you about a software that is professional for generating subtitles. You can import it into video software to make subtitles with just one click. I won't type the name, you can see the name by looking at the picture, as shown in the picture:

Do you think video production is difficult? Actually, it is not difficult. The only difficult thing is that newbies have never done it before. But once you get started, it's absolutely super easy. Remix video is the simplest one and also the one with the best effect.

Module 5: Tips for publishing videos

After the video is finished, it is time to publish it. The trick to publishing a video lies in the long-tail words in the title, description, and tags. Because we mainly use long-tail words to attract traffic from videos. So first of all, you need to dig out a lot of long-tail words, and the long-tail words are titles.

Generally, what we do is to spell out long-tail words in pairs, such as how much does the XXX lead generation course cost, is XXX handsome, and these long-tail words are spelled together to form a title. Of course, manual splicing is very tiring, so use software if you can. We use software here to splice long-tail words and splice N words in large quantities at one time.

Let me tell you the core skills: titles, descriptions and tags are all long-tail words and should be deployed on the release page.

Release details are as follows:

Finally, just send the video out. This is super easy and even a novice can do it.

Module 6: Batch scaling, persistence is victory

Finally, we need to scale up the number of videos. With our execution capability, we can publish at least 200 videos every day. You may ask, how can we produce so many videos in one day? Yes, we can, we just need to dedupe the video. For example, changing the background, speeding up the sound, etc.

Then it’s all about persistence. If you work hard for three days and rest for two days, you will hardly get any results. As long as you persist, you can really lie down and get precise powder every day in the later stage.

In conclusion:

This article mainly talks about ideas, gameplay and techniques. If it is helpful to you, please give it a thumbs up. Here I also recommend that you use videos on Baidu to attract traffic. Now is really the bonus period, and Baidu likes to aggregate and collect short videos.

Author: Huang Daozhu

Source: Lu Songsong's blog, welcome to share