Practical operation! 4 tips for attracting traffic from Zhihu!

Here I would like to share with you some tips on using Zhihu. These are what I have accumulated during my daily practice. They are very practical and anyone who uses them will know them .

1. Use beautiful girl avatars to increase followers

What kind of topics are the most popular on Zhihu? I think there are two types: one is the type of beautiful women posting photos, and the other is the type of sharing photos to make money . Beauty and making money are timeless and eternal topics.

I know a newcomer on Zhihu, a beautiful girl who gained followers by sharing photos of her body and quickly accumulated several thousand fans. Later, when she answered questions about skin care, businesses approached her to place advertisements.

Seeing this, you may think that other people are beauties and they are blessed by God, but I don’t have that ability.

Yes, we do not have this ability, but we can still use the factor of "beauty" to achieve our goals.

For example, when we are an unknown person on Zhihu, we can find a photo of a beautiful woman as our avatar .

Think about it, when we are chatting in a WeChat group or browsing our Moments, and we see a beautiful girl’s profile picture, do we have an urge to chat with her ?

Even though we know that this beautiful woman’s profile picture is probably a picture from the Internet and not her real self.

Think about it carefully, don’t those scammers who sell tea always use a beautiful woman as their profile picture ?

Facts have proven that using beautiful female profile pictures is indeed effective. Beautiful women are not only pleasing to the eyes, but also make people let down their guard .

When others see your answer and think it’s well-written, and then they see that your avatar is a beautiful woman, what are you waiting for? Hurry up and follow us! That's how the fans came .

If you are interested, you can take a look at the questions where beautiful girls post photos. Many of the girls who answer the questions are unknown on Zhihu like everyone else, but they just shared their photos and their number of fans increased rapidly.

After seeing this, have you, who are still working hard to answer questions and gain followers, shed tears of envy ?

After sharing the technique of making money, friends in the circle quickly took action and the results were immediate!

This trick is not something I imagined. When I first started using Zhihu, I met a Zhihu celebrity from Tsinghua University. After we got to know each other, he told me that his first 20,000 followers were thanks to him using his girlfriend's avatar. Later, when he had more fans, he switched back to his own .

As expected of a student from Tsinghua University, the operation is so cool and practical!

I still remember how confused I was when I first heard about this trick: If I had known this trick earlier, my number of users might have doubled…

Have you learned it? Once you’ve learned it, use it quickly, but don’t use it for bad things !

2. Look for keywords outside of the product

I found that many people directly look for keywords based on the attributes of the product itself, such as directly searching for "mobile phone", "snacks", etc. This is of course very practical, and if done well, it can also dominate the traffic of Baidu Vision.

In fact, we can also go beyond the product itself and look for keywords based on our familiarity with the product industry .

When I was selling crabs, I found that some customers had a wrong understanding of crabs . For example, some people thought that crabs during the Mid-Autumn Festival were the most delicious, and some people only ate female crabs and didn’t know that male crabs were also delicious...

I thought this was a good entry point, so I searched the keyword "secret" on Zhihu and found the question "What are the little secrets that only people in that circle know?"

It turned out that this was a very high-quality question. My answer to this question once received 20k likes, but was accidentally deleted for violating the rules. I reorganized it and posted it, and now it has 3k likes again.

For example, one of the answers to the question "What are some little secrets that only people in that circle know about?" is about a little secret in the snack industry.

After the answerer simply shared this little secret that some popular snack brands are actually processed by OEM factories, he directly connected to Zhihu's good product recommendations and inserted dozens of product links of the same snacks produced by the OEM factories, and it became popular all of a sudden.

With 120,000 likes, you can imagine how much exposure it gets and how much commission you can get from it. If the author also searches for keywords like "snacks" to answer questions, will the same effect be achieved ?

Let me give you another example. I sell hairy crabs, and I also have crab cards, which are suitable for gift giving. Last year, Wang Zulan did a Taobao live broadcast to sell crab cards for Yangcheng Lake hairy crabs, but it failed. The merchant ran away and consumers were unable to redeem them. Many people went to Wang Zulan’s Weibo to scold him.

So what opportunities do I smell? I went to Zhihu and searched for keywords like "Taobao" and "scam", and found the question "Do you know what disgusting scams there are on Taobao?" Then I can answer this question and then embed my own hook to achieve my goal of attracting traffic.

If I search for "hairy crab" directly, can I find this problem ? You should know that this question has been on the hot list many times and the traffic is very considerable.

3. Rapid increase in salt value

You can understand Zhihu's salt value as Alipay's Sesame Credit score. The higher the salt value, the higher your account weight.

Looking at Zhihu's interpretation of salt value, we know that we can increase the salt value by reporting. Zhihu encourages everyone to report illegal content to purify the community .

But I found that many friends still don’t know how to report, or the efficiency of reporting is relatively low. Here I would like to share a more efficient method. I have successfully handled more than 130 reports in half an hour.

As mentioned earlier, there are many topics about beautiful women exposing their photos on Zhihu. You can search for keywords such as "big breasts" and "long legs" to find out the questions about beautiful women exposing their photos. Then go to the comment section of the highly-rated answers to find the comments that are full of lewd thoughts and insult the answerer , and report them one by one.

The good thing is that there will be a lot of comments on this type of answer, and hundreds of comments are normal, so you can easily report dozens or hundreds of unfriendly comments under a highly-rated answer .

Moreover, there are too many questions about beautiful women's photos on Zhihu, and many of them have hundreds or even thousands of answers. There are also thousands of similar answers waiting for you to discover, so you don't have to worry about not having enough.

This way of reporting is obviously more focused, efficient and accurate. It's like you are sweeping the battlefield with a submachine gun. How cool is that?

Here are some of my practical experiences to avoid pitfalls:

1. Remember to check the acceptance record after reporting. Why check it out? This way you can find out whether some comments you are unsure about violate the rules . If the report is successful, you won’t have to hesitate next time you encounter such comments.

2. After a while, check the comment section again for any issues you have reported. Just like there are endless leeks to harvest, one crop after another. After a while, when you check the comment section of the issue you reported, you will find new unfriendly comments waiting for you to harvest . Doesn’t that feel good?

3. Increasing the salt value by reporting is very practical for accounts with low salt value, but it is not so obvious when it exceeds 700 . After the first successful report, my salt value increased from 779 to 812. Then I reported it again and found that it had no effect. It seems that after the salt value exceeds 700, it still needs to be improved by producing high-quality content. After all, Zhihu is a content community .

You can see that after the salt value reaches 812, it is no longer useful for me to report it.

4. Tips for answering questions on Zhihu

The star master @亦仁老师 who is good at making money raised a very interesting question on the community’s 518 membership day. It became popular on Zhihu. After seeing it, I wrote this answer on a whim.

Because I was on Zhihu, I combined the Snail Hunting incident that was very popular on Zhihu before to develop my answer. I took advantage of the popularity of Snail Hunting and transferred the traffic of Snail Hunting among Zhihu users to my answer .

The question of chasing snails is very popular on Zhihu.

I suggest that you click on the “Read original text” at the end of the article to read my article, which will help you understand it better.

If you search for "snail chasing" on Zhihu, you will see that some answerers embedded the "snail chasing" meme when answering questions of similar nature, and as a result, they received tens of thousands of likes, proving that this method can be replicated .

When you answer questions on Zhihu in the future, you can also use this technique to achieve twice the result with half the effort. This requires you to hang out on Zhihu more often and read more, so that you can develop your sensitivity .

In this way, when you see a related topic, you can immediately think of some of the hot memes on Zhihu, and then cleverly connect the two together, thereby transferring the traffic of the hot memes to your answer .

In addition, you can take a look at how the highly-rated answers are answered .

When I was observing other highly-rated answers, I found that several articles used an inventory structure, which is to list 1, 2, 3, etc., one by one . I think this template looks clear and concise, and is especially suitable for outputting practical articles, so I used it directly.

Later I thought that the reason why my answer about popular science about crabs received 20k likes was largely due to this inventory-based structure .

By studying the highly-rated answers, we can also know how to format the text to improve the reading experience, such as extracting the key quotes and putting them in bold, using a text structure of long and short sentences, and not allowing a paragraph to exceed five lines, etc.

In this way, we can also quickly write an article with smooth and concise layout. After all, if we have useful information, the layout must be beautiful to make people want to read on .

When you don’t know how to answer a question, imitating others is always the best shortcut.

V. Conclusion

The above are the four practical tips I shared with you today. After reading them, you will know that they are all experiences gained from actual practice. For example, for those points that are easy to fall into traps, it is impossible to explain these down-to-earth skills without practical experience. Those who understand will naturally understand.

There is a saying that goes, the devil is in the details, and there is a lot of money in the details . If you take care of the details I mentioned, making money will be a natural process.

Just as there are techniques to make money, I also have the "technique" to use Zhihu . You can use it flexibly in the actual operation process. I believe it can help you avoid some detours and improve some efficiency.

Author: Tang Hulu

Source: Tang Hulu's Dream Talk (thlcybj)

Related reading:

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Zhihu account anti-ban rules and product promotion guidelines!

How to use and what to pay attention to when attracting traffic on Zhihu!

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