Momo information flow advertising display style and advertising case analysis!

Similar to social performance marketing platforms such as Fanstong and Guangdiantong, Momo's information flow advertising is an information flow advertising product attached to the Momo APP and is implanted in Momo's "Dynamics" channel.

No.1

Momo User Profile

Momo users are generally very young, with a majority of them being male. They love to show off and look beautiful, have a high desire to show off and are very active, and are very receptive to new things.

1. There are many young users

65% of users are male and 35% are female. The vast majority of users are under 30 years old, and most are between 19 and 32 years old.

2. Strong user activity

The average daily usage time of users is as long as 48 minutes, and their participation in business and industry activities exceeds that of Weibo and WeChat. They are very receptive to new things and are willing to try out suitable products if they come across them.

3. User penetration rate is high in second- and third-tier cities

It is mainly distributed in coastal provinces and economically strong provinces in central China. In addition to the first-tier cities of Beijing, Shanghai and Shenzhen, the penetration rate is high in second- and third-tier cities with a large number of migrant population, such as Chengdu, Chongqing, Suzhou, Dongguan and Zhengzhou.

4. Loyal and active users release huge consumption potential

According to official data, Momo has 4.1 million paying live broadcast users, and the ARPPU value (average revenue per paying user) in a single quarter reached 521 yuan. Momo users' willingness and ability to pay are still relatively strong.

No.2

Momo advertising display style

Splash screen ads

The splash screen ads are exposed immediately upon opening, and support click-to-interaction. The splash screen ads can be customized for different regions.

Display format: picture/video/GIF

Display position: open screen

Suitable for customers: All industries

Matching cycle: new product launch, theme activities

Information flow advertising

As part of the content, it is interspersed in the information and highly integrated with the APP; with the goal of "order conversion" or "collecting clues", it supports jumping to external links and directly clicking to download.

Display form: picture/video

Display location: Video/Nearby News/Nearby People/Follow

No.3

Momo information flow advertising case sharing

Well, no matter how much we say, it is better to show the actual effect. Let’s take a look at the effect of Momo advertising through examples:

If you need to place an ad on Momo , please contact Qinggua Media

Related reading:

Momo information flow advertising and advertising formats!

The cost of acquiring customers through Momo information flow advertising in 7 industries including marriage, dating, and games!