Douyin operation strategy for the food industry

1. Food Industry Development Background

1. According to statistics, there are about 18,811 food companies of a certain scale in the country. In 2001, the sales revenue of the food industry was about 900 billion yuan, an increase of about 13% year-on-year.

In 2002, my country's food industry continued to grow, breaking through the 100 trillion mark. Food, clothing, housing and transportation are the essential elements of people's lives. As people's living standards continue to improve, they will have higher and higher requirements for the quality of life.

As for the food industry, the problem of food and clothing basically does not exist now. People have higher and higher requirements on the quality of their three daily meals. Green food and organic food will become more and more popular among the public. There is also a change in shopping habits. Today's living environment is fast-paced and office workers rarely go out shopping after get off work. Some even order takeout and have their meals delivered to their door. Young people are unwilling to spend more time on offline shopping.

You can do everything online, including food, clothing, housing and transportation, without leaving your home. Online shopping is an essential activity for young people.

2. The application of high-tech in enterprises has greatly improved the productivity of enterprises. The use of new technologies and equipment in large and medium-sized enterprises. The promotion and application of high-tech technologies such as high-temperature sterilization, cold chain speed, extraction, etc. will improve the production technology level and product updates. Industries like the dairy and wine are actively using it.

3. The rapid development of the logistics industry has provided convenient conditions for the circulation of the food industry. Cold chain logistics and the installation of refrigerated trucks solve the problem of long food transportation time. It has expanded the circulation and coverage of food industry products. It also provides convenient conditions for the development of the online food industry.

2. Does the customer base on Douyin match the food industry?

1. Since the epidemic, people have become more dependent on online shopping. Tik Tok is the platform with the largest number of users in the short video industry. The number of daily active users exceeds 600 million, and the average daily video searches exceed 400 million.

2. If you randomly search for the word "food" on Douyin, the top ten matching accounts all have millions of followers, and this is not all for the food industry. This also shows that Douyin's customer base is very compatible with our food industry. This does not include manufacturers in the dairy and snack industries. They are just a minority among Douyin’s food peers, not all of them.

As the saying goes, there is a market where there are people. Faced with such a large number of active users of Douyin, what should companies in the food industry do to capture this part of customers? The editor will show you.

3. Douyin short video operation strategy in the food industry

This involves the issue of the positioning of our account. If it is a manufacturer, what should it do? How should the dealer’s video be positioned? Is it a food preparation tutorial or food safety science?

1. First, let’s take a look at the food manufacturer and its video dimensions. The overall environment of the factory is a must so that customers can see it intuitively.

You don't need too many videos, 2-3 will be enough. There is also the food production process, which shows the workshop environment so that everyone can buy with confidence. The food industry has relatively high requirements for environmental hygiene, so there must be an introduction to the delivery room environment.

As a manufacturer, the company's production output must be guaranteed. This can be well reflected by using the company's delivery videos, inventory loading videos, etc.

Secondly, the creation of the company's own brand and cultural promotion. Increase the company's brand awareness and make it known to the public. This will not only attract individual consumers, but also attract agents to join in the cooperation.

2. Food production tutorials, such as video tutorials on pastries and bread. You can share a bread-making tutorial or a gourmet food making tutorial every day.

It is delicious and beautiful, attracting food lovers to come and pay attention and learn. The verticality of the account is guaranteed, so it generally attracts people who want to learn technology. Larger food companies can directly join in and open stores.

Those who like food and add them as fans will become your potential customers and your own private customers. In this way, when you update any products, your fans will know it first, and there is no need for additional advertising costs.

From this perspective, the positioning of our account in this province is whether we want to recruit students for study or directly allow people to join and open stores.

3. Food safety popular science type, which requires some scientific basis. You can't just assume what others say.

This can easily lead to some misunderstandings, such as eating pig's trotters regularly has beauty benefits. I believe everyone has heard of this. It is said that pig's trotters contain collagen and can achieve beauty effects.

In fact, the collagen in pig's trotters cannot be directly absorbed by the human body, but is converted into protein needed by the human body. It can make the skin look better because the fat in the pig's trotters can moisturize the skin.

At present, with the continuous improvement of people's living standards, people are concerned about food safety and the impact of food on human health. Food safety science is very popular among the public. After all, this is a problem that everyone encounters in daily life and it is a real problem.

4. Organic food sales types. Food safety has always been a concern of the public.

Therefore, organic food is relatively more popular among people. As people's living standards improve, the investment in food will also increase. Consumers are more willing to accept healthier food, or food that is not sprayed with pesticides or contains no other harmful additives, even if the cost is higher. As long as we can find suitable products and send them out to let customers know, there will definitely be a market for them.

Video production can focus on updating the video based on the product to be launched. For free-range chickens, which require a production cycle, we can shoot videos in advance and pre-sell the products.

Healthy food requires a certain production cycle. So let consumers see it intuitively through the video. Customer stickiness will also be higher, and the product repurchase rate will also be higher. You can have your own production base or cooperate with others. As long as it is a green and healthy product, it will be fine.

Conclusion: As the saying goes, food is the first necessity of the people. Food is indispensable in our daily life. The food industry is definitely an industry that will not decline, and will continue to develop better and better. So what should a boss in the food industry do to ensure that his company continues to grow and develop? Based on what the hot topics are in today's society and what people's demands are, the food industry should focus on consumer demand points, and the company's development will surely get better and better.