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Xiaomaowan Trial Points Wall Self-service Delivery System: e.xiaomaowan.com At the beginning of the new year, Apple App Store has attracted much attention. In less than half a month, the rankings were locked twice ; the paid rankings were cleared as soon as any movement was made, while the free rankings were as clean as ever; the hot search rankings were dominated by lottery and chess and card keywords , which drove Apple users crazy for a while. There are many problems like this, but what makes Apple even more crazy is the collapse of search engine Lenovo . The incident attracted attention from many well-known media on the 13th, with reports emerging one after another and various public opinions rampant. In short, the core statement is: The App Store search association word collapse was caused by a lottery loophole . But is this really the case? Today, let’s discuss with you the real reason why the App Store search association words have fallen. Figure 1: Major well-known media reported that Apple App Store was suspected of being hacked Figure 2: Before the 13th, the search associations of hot words all failed Why did Apple lock the rankings for the second time in the new year? On the morning of January 13, the keyword search rankings and search association word analysis list were released; at noon, the search association word analysis list was released . After the list is released, the search-associated words are constantly updated. Under normal circumstances, the update frequency of the search-associated words is synchronized with the keywords , but this is not the case today. Around 9:00 in the morning , the search association words for a number of core words such as " WeChat " were cleared, and a large part of the false high-heat words were cleared. At around 14:00 in the afternoon , search-related terms such as "Baidu" were also cleared. Currently, the only remaining words are "彩8-xxxx" and other words under "彩票" , which are expected to be cleared soon. Figure 3: Search associated words in the drop-down list of the keyword “Baidu” Figure 4: Search terms for “lottery” on January 13 It can be seen that the ranking was locked on January 11 mainly to adjust the search association word algorithm. Regarding how to make the adjustments specifically, there will be a detailed analysis below. In addition, one point needs to be emphasized, the article "Apple has locked the list again, and the paid list has been cleaned up! Why are all ASO interventions such as WeChat points wall and machine brushing ineffective? There is a misunderstanding in the knowledge point in "The Path to Success". The ranking of search association words is still based on the popularity , and there is no so-called "zero popularity" strong insertion . At that time, the conclusion was biased due to the misjudgment of several mainstream tools on the market. We sincerely apologize if this has misled you! The purpose of locking the list is not only to search for associated words, but also to adjust the popular search list at the same time . The search list that was once dominated by chess and card games was finally restored at 12:00 , and Apple even used 7 words to slap the external intervention team in the face, which shows how determined it is. This also happened in the second half of 2016, when there were only 5 words. Figure 5: Hot search list on the 13th How to adjust the search association algorithm? When Apple released the rankings on January 6, the entire Apple algorithm was in chaos, with search-related terms being the first to be affected . On January 9, Apple began to intervene in external operating volume, and the specific intervention was that external imported search volume was invalid . This is also the real reason why the WeChat points wall, human brushing and machine brushing failed on January 10. Apple wants to reduce the popularity of keywords by completely eliminating the influence of external imports. If you pay attention, you will find that on January 10, the popularity of many high-frequency keywords has dropped by 1000-2000 . Contrary to expectations, although Apple's move interfered with the popularity of normal keywords, it had no effect on search-associated words, which still dominated the screen . Out of helplessness, Apple locked the list again on January 11 and adjusted the search association algorithm. It is no longer a simple matter of clear import volume effects. Figure 6: Trends in search terms for the operation So the question is, how do the studios that operate search association words intervene in the popularity of keywords? And they weren't affected when Apple cleared imported search downloads? In this regard, Wen Gongzi and his peers in the industry conducted an in-depth analysis and came to the following conclusions: ① Generally speaking, intervening in ASO is to search for specified keywords to download, which Apple believes is effective . On January 9, Apple invalidated the volume of this behavior, so it was concluded that manipulating the popularity of search association words is not the same as interfering with ASO ; ② Usually, although downloading behavior by searching for a certain keyword will increase the popularity, it is very difficult to quickly increase it to 10,000+ in a short period of time, and the required volume is as high as millions. This method of operation is very inefficient in influencing popularity ; ③ Some time before the ranking was locked, someone was buying up a large number of second-hand Apple accounts on the market , and the team that bought the second-hand accounts was the team that operated the search association words; ④ The operation method is based on Apple's loopholes, and the second-hand accounts are used to search for keywords and click on them instead of downloading them, and the clicked product is not the same (analysis and speculation, the specific conclusions are yet to be verified) .
Apple’s misjudgment led to the blunder on January 11, and its intervention in ASO failed, and search association terms continued to run rampant. After the ranking was released on January 13, the search association words were cleared and ASO was restored with external intervention. At present, the loophole in operating search association words seems to have been blocked . The specific results still need to be observed and we will keep you updated later. How to adjust the popular search list algorithm? Apple seemed to be really angry after seeing many actions on January 13. The rampant machine-flash studios were once adjusting the bottom line of the Apple team. The popular search list has long been dominated by chess and card products , making the existence of this list useless. Figure 7: Hot search list before the 13th What can be seen so far in this popular search list is a cleanup. As for whether there are any changes in the algorithm, we will update you after subsequent testing and observation. Xiaomaowan Trial Points Wall Self-service Delivery System: e.xiaomaowan.com |
