TikTok’s advertising types and placements

TikTok is now well known to many domestic sellers. Although the shopping cart function has not yet been officially opened and it is generally expected to be launched this year, a large number of overseas companies are already operating accounts and have started planning early.

Today we will briefly talk about TikTok's advertising types and delivery. In simple terms, TikTok ads can be roughly divided into two categories, one is CPC pay-per-click advertising, and the other is CPM pay-per-thousand-impressions advertising.

Generally, sellers prefer CPC advertising, which is pay-per-click advertising. It has a backend and advertisers can choose to place ads based on the audience type of their products. Currently, CPC is in the range of US$0.1-0.8 per click.

Because TikTok’s ads are directly linked to the product pages of the ads (Amazon, AliExpress, Lazada, independent sites, etc.).

Amazon’s on-site live streaming has been around for more than a year now. Some sellers have already started trying it, some are still waiting and watching, and some still don’t understand what Amazon’s live streaming is and how to do it.

There are still many sellers who don’t understand that Amazon live streaming is currently mainly hosted by foreign models, and the fan function of the live streaming room has not been opened. It is still far behind the domestic live streaming ecosystem.

However, compared with AliExpress and Lazada live broadcast, one good thing about Amazon live broadcast is that you can set a promotion fee of 1-200 US dollars during the live broadcast. The platform will promote the live broadcast link to various traffic entrances, a push mechanism for thousands of people, Amazon shopping, search entrances, users who have recently searched for products in this category, etc., and it will also be displayed on your listing page for 48 hours at the same time;

The live video will remain permanently on the live channel. The more live broadcasts there are, the greater the chance that the platform will capture it and display it on the homepage of the live channel, bringing in a steady stream of traffic.

How can Amazon Live cooperate with TikTok advertising to attract more traffic?

As mentioned before, TikTok’s current traffic diversion links are still mainly product pages. When we live broadcast on Amazon, we turn on TikTok advertising. In this way, when TikTok users click on your ad, they will also see your live broadcast. This will not only bring more traffic to your products and live broadcasts, but also achieve a marketing closed loop of off-site traffic diversion and on-site conversion, which may bring you unexpected results.

At present, the promotion costs of Amazon Live and TikTok are not high, and it is worth trying and an opportunity for many sellers.

We have communicated with many sellers and talked with many cross-border park companies. We are still relatively confident in the cross-border market. In addition, there are many promotional festivals in the second half of the year, such as Prime Day, Thanksgiving, Halloween, Black Friday, Christmas, etc. Sellers need to plan ahead at this time.

Author: Overseas Marketing Service Center

Source: WeChat Official Account Overseas Marketing Service Center