Introduction to 3 bidding modes for Kuaishou advertising promotion

When it comes to short videos, there are only two platforms with large traffic, Kuaishou and Douyin. Kuaishou is known as the national short video social APP, with huge traffic, covering the traffic of the sinking market of third-, fourth- and fifth-tier cities. Most of its users are young users. Today we will talk about the three bidding modes of Kuaishou advertising promotion~

1. Introduction to Kuaishou Information Flow Advertising Bidding Model

Currently, Kuaishou’s advertising bidding model provides three billing methods: CPC, CPV, and OCPC to meet the needs of different advertisers.

1. CPC is charged per click

CPC means when a user clicks on your ad link and views it, the system deducts the relevant fees.

The price starts from 0.1 yuan for Android and 0.2 yuan for iOS. The fee is calculated once the video starts playing (repeated playback within 20 minutes is only calculated once).

This pricing method applies to all types of advertisements on the Kuaishou platform.

2. OCPC target conversion bidding function

OCPC can make the average behavior click cost reach the expected target value as much as possible.

Suitable for industries that want to obtain a large amount of conversion effect data.

This pricing method takes into account the conversion rate after the cover is clicked, which is more beneficial to advertisers.

3. CPV is charged based on single exposure

CPV refers to the cost of one exposure of an information flow advertisement.

The price starts from 0.1 yuan for Android and 0.3 yuan for iOS. Video playback will be charged once if it exceeds 3 seconds (repeated 3-second playback within 20 minutes will only be charged once).

The CVP billing method is more suitable for brand promotion.

The effectiveness of information flow advertising is usually closely related to the advertising plan. The plan here mainly includes your delivery purpose, delivery method, delivery media, delivery channel, audience targeting and creativity, etc.; the choice of bid is only a small factor. At present, the main charging model of our company's Kuaishou advertising is generally based on click charging.

2. Relevant methods for effective cost control

1. The conversion entrance of the landing page is obvious, which improves the conversion rate. The conversion entrance is set in a prominent position to facilitate users to click.

2. You can control the length of the landing page to ensure the page opening speed. This avoids users from waiting for a long time and improves user experience.

3. Pay close attention to the consumption of advertising accounts, create separate information flow ads for areas with high conversion rates, and make detailed divisions for areas with low conversion rates to control advertising costs.

For Kuaishou advertising , please contact Qinggua Media official

Related reading:

Kuaishou live broadcast promotion introduction and delivery guide

The most comprehensive guide to Kuaishou information flow advertising

Kuaishou advertising promotion forms and Kuaishou video advertising advantages!

Kuaishou Information Stream Advertising Guide

Kuaishou short video advertising platform gameplay + case introduction!