How does Baidu bidding ocpc control traffic?

After the Baidu bidding OCPC account enters the second stage, the conversion cost increases suddenly, the conversion volume decreases, etc. How to optimize and solve these problems? How does Baidu bidding ocpc control traffic?

Next, I will share with you the adjustment direction of Baidu ocpc second stage through four aspects, and teach you how to control traffic in ocpc second stage.

How does Baidu's bidding ocpc second level control traffic?

Many bidders should have this feeling: after entering the second level of Baidu bidding ocpc, they feel that they can no longer optimize their accounts, and it feels as if the accounts are out of their control. When optimizing, they are always worried that it will affect the model and the optimization effect.

In fact, there is no need to worry too much. You have to understand that no matter whether you use ocpc or not, and no matter how you optimize your account, what you ultimately control is data and traffic, so you really don't need to worry too much. Just optimize when necessary and don't be controlled by the tool.

How to optimize and adjust Baidu's bidding ocpc second stage?

Since optimization is possible and necessary, how should we make adjustments? What are the adjustment directions?

Adjustment direction 1: word expansion operation

The number of words added should not exceed 20% of the account. Personally, I suggest not to exceed 10%. In addition, the optimization cycle should be longer, such as once every seven or ten days.

If you see that the content of a short video frequently contains additional words, you can create a new OCPC package and observe for 2-3 days before taking any action.

Adjustment direction 2: delete negative words

① Deleting words: Deleting words actually has no effect on Baidu's ocpc second-level bidding, especially for those words that have no display or clicks. You can check recent data and delete those words that have no conversion for a long time or have no conversion after multiple clicks.

②Negative words: When it comes to ocpc negative words, many bidders will fall into a vicious cycle: because the average price is relatively high, they care particularly about junk traffic and like negative words. Because negative words are becoming more and more serious, they lead to fewer impressions, and with fewer impressions, they need to increase bids to buy more traffic.

Therefore, we should regularly delete negative words and use short phrases to negate as much as possible. Of course, before deleting negative words, you need to determine whether the account needs to delete negative words.

Adjustment direction 3: Creative optimization

For Baidu bidding ocpc, modifying the creative will not directly affect the model. The model only counts our conversion data, population data and peer data.

Therefore, optimization creativity will not directly affect your model, but it will directly affect netizens' judgment of you and affect your click-through rate. If the click-through rate decreases, your traffic will decrease, and the effect will definitely decrease.

Therefore, Baidu bidding OCPC creative optimization can start from the following two directions:

1) Low conversion rate: Improve the click-through rate

2) High click-through rate but no conversion: lower the click-through rate, write some creative ideas related to crowd tags, and avoid some crowds through crowd tags. Adjustment direction 4: Landing page

For Baidu bidding ocpc, the core of page optimization is conversion rate. Keywords with low conversion rates can optimize the page at will, and keywords with high conversion rates will definitely not be changed.

I would like to remind everyone that page optimization actually has a serious impact on OCPC. It will affect our conversion words, so it is recommended that you complete the page before running OCPC.

If the page is single and the conversion rate is poor, then your conversion effect will often not work. You are required to complete the questions of relevance, conversion channel, and user experience.

The above is how Baidu's bidding OCPC second-level controls traffic, as well as the relevant content directions of the four major Baidu ocpc second-level adjustment directions.